Is Your Rural Business Getting Better At Getting Better?
The days of winging it are long gone. The game’s changed. What got you here won’t get you there. You are either moving forwards or backwards. There is no other way. In order to [...]
Do Celebrity Endorsements Work For Rural Brands?
Using the brand equity of someone else to prop up your own can signal a weak brand or a creative team who have run out of ideas. It seems if you have little brand credibility, you can simply [...]
Have You Been Deferring Maintenance On Your Brand?
Like our homes, lives, relationships and public infrastructure, brands need to be built on strong foundations and be kept well maintained. Short term cosmetics never pay off. If you build your [...]
How NZ Ag Can Stop Getting Beaten Up
NZ Ag is always on the back foot. Despite the rhetoric from leaders in industry about how we need to tell our story better, we continue to be out-gunned by lobby groups like SAFE, PETA and [...]
