May Your Road Be Rough

 In All, Rural Sales

Let’s not sugarcoat things here. Business and sales are going to get tougher before they get better.

And the only way things get better is when we get better. When we don’t subject ourselves to stress we get weak.

We stop growing. Instead of learning, we’re defending and our performance plateaus. We take the easy road because it’s…easy.

As Ceri Evans says “You have to get comfortable with being uncomfortable.” 

The quote I like even more is from Mike Tyson when he said “Everyone had a plan till they got punched in the face.”

And punched in the face we have.

COVID-19 is testing us to our core.

  • Will you see it as a threat or as a challenge?
  • Will you shy from it or walk towards it?
  • Will you learn its lessons?
  • Will you be open to what it reveals about yourself and your business model?

The answer will depend on how you’re wired and the mindset you decide to make or take. It’s really up to you how you respond.

What I am enjoying most over the past few weeks is seeing people’s true character come out from behind all the bullshit.

What they said and what they now do tells me everything I need to know. What they do tells me what and where their priorities now lie.

What matters most is the action people take.

Some of you might be freezing and freaking out. Others of you might be enjoying what this crisis is teaching you and what it opens up, thinking it’s the best thing to happen since sliced bread.

I hope you are in the latter category and if not, I encourage you to give it a go because your attitude is everything and it can become contagious – both good or bad.

Here’s the truth: if we are addicted to complete comfort we will always suffer.

We will always benefit from shocks to the system just like our mate Nicholas Nasem Taleb tells us in Antigfragile and Black Swan.

The scenario we’re facing now is one more shock that can make us stronger – if we allow it to. 

Bad can be good. Suffering can be good too. Why? Because it wakes us up from our slumber when we’ve been sleep-walking.

We need to make sure we learn its lesson or we will learn nothing. 

I’ll leave you with the words that inspired this week’s email because I can’t say it any better (the highlights are mine):

“Tai Solarin was Nigeria’s under-celebrated educationist, social critic and visionary reformer. He wrote an article 55 years ago to usher in 1964. His simply titled essay was called ‘May your road be rough’. It was the great man’s prayer that the going should be tough and rough for his compatriots during the year.

‘You cannot make omelettes without breaking eggs, throughout the world; there is no paean (triumph) without pain. Jawaharlal Nehru has put it so well…He wants to meet his troubles in a frontal attack. He wants to see himself tossed into the aperture between the two horns of the bull. Being there, he determines he is going to win and, therefore, such a fight requires all his faculties…I found, by hard experience, that all that is noble and laudable was to be achieved only through difficulties and trials and tears and dangers. There are no other roadsLife, if it is going to be abundant, must have plenty of hills and vales. It must have plenty of sunshine and rough weather. It must be rich in obfuscation and perspicacity. It must be packed with days of danger and of apprehension.’’


Like weather, we’re in a rough patch and deep low but the weather will change bringing a new front and high with it. 

Ships weren’t meant for harbours and nor were you.

Seek out pain and pressure and you’ll become better.

Keep going.

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