Our Team

Agrarian founder, St John Craner comes from farming family in the UK and is a Lincoln University Kellogg scholar.

St John has over 25 years of corporate and marketing agency experience in the UK, Australia and New Zealand.

He is a regular conference chair, speaker, blogger and writes for Interest.co.nz, Farmers Weekly, Dairy Exporter, NZ Marketing and Idealog. St John is passionate about NZ Ag and its contribution to the economy.

St John has advised many leading agribusiness companies including Bayer, Tatua, Vodafone, KPMG, SeedForce, Westpac, Chorus, Figured, DeLaval, Ingham Feeds, Horticulture NZ, Goldpine, Humes, Ovation, Giltrap Ag, DLF Seeds and Simmental NZ.

With strategic partner AgFirst, St John built New Zealand’s first proprietary farmer panel insights tool, and to date has facilitated first-hand over 50 farming panels. You can connect with him here

After returning to her hometown of Hawke’s Bay, Katrina Ansford comes from a sheep and beef farming background, and is passionate about getting back to her rural roots in the Ag industry.

Katrina has a breadth and depth of account and project management experience across many client portfolios in both New Zealand and Australia.

She has most recently spent the last 3 years working for CHE Proximity in Melbourne, where she led the creative and technical execution of large-scale digital projects.

She prides herself on her exceptional client servicing skills, and ensures only the best quality of work is met.

Katrina holds a Bachelor of Commerce in Marketing, Management and Commercial Law from Victoria University of Wellington.

Toni serves as the primary point of contact for our clients, helping them navigate the onboarding process, addressing their inquiries, and providing ongoing support whenever they need. Toni works closely with our Managing Director, St John, to assist with sales training and facilitation, schedule appointments, manage finances, and oversee our daily client and marketing operations.

In addition to her professional skills, Toni is also a talented painter and one of our creative illustrators. She holds a Bachelor’s degree in Business Management and a diploma in legal studies from Singapore.