Let’s do employee engagement by the numbers: 31% are Actively Engaged (which makes them super sales stars and talent-attracting assets) 21% [...]

These sales statistics make for sobering reading: B2B buyers complete 57% of the buying decision before they are willing to talk to a sales rep. [...]

Let’s assume you’re making the same top-line revenue you did last year and the year before that. Your margins and costs are getting [...]

The problem with sales is selling. No one like to be sold but everyones loves to buy. Most rural marketers and sales people still haven’t [...]

Same old, same old sales meetings…I know. Each and every Monday you’re going through the motions trying to manage and motivate your [...]

Learning is like fitness. Survival of the fittest you might say if want to get all Darwinism. Like your own fitness level, learning decays and [...]

To grow your rural business you need to understand the buying behaviour of your customers. Having that data on hand means you can make informed [...]

Some of you might be attending New Zealand National Fieldays this week. Some of you will pull it off because you were prepared. You’ve [...]

Isn’t it ironic. Your rural sales reps are so smart they don’t need training when selling high-ticket items, yet someone who sells [...]