WHY YOU SHOULD FIRE SOME OF YOUR FARMING CLIENTS
The All Blacks have a “no dick heads” policy and so should your rural business. Dealing with dickhead clients drains a [...]
DO YOU HAVE A RURAL MARKETING PROBLEM OR A SELLING PROBLEM
It’s so important to properly define your problem. Rural companies come to us saying they have a marketing problem when in fact, after some [...]
STOP TREATING YOUR SALES AND MARKETING TEAMS AS SEPARATE SILOS
Let me be controversial: marketing is and always will be a servant of sales. I can hear the cries of anguish from aggrieved marketers. But why [...]
IS YOUR RURAL SALES PROBLEM SALES MANAGEMENT OR SALES TEAM?
Poor behaviour in children is often more about bad parenting than bad kids. If you want to make more rural sales you need to learn how to relate [...]
DO YOU FOCUS ON SALES EXPERIENCE OR CUSTOMER EXPERIENCE?
The Sale Experience is often over-shadowed by its cooler cousin Customer Experience (CX). This is because anything to do with “sales” [...]
NZ AG: STOP YOUR FACEBOOK ADDICTION
Facebook is designed by the best psychologists and anthropologists in the business. And if you’ve watched The Social Dilemma you now know [...]
HOW TO SPEED UP YOUR RURAL SALES CYCLE
When times get tough your rural customers will tolerate less risk when it comes to purchases, especially big ones. They will do their homework [...]
HOW TO HANDLE YOUR HIGH-PERFORMING RURAL SALES REPS ACCORDING TO RESEARCH
SouthWest Airlines some years ago decided it was better to focus on their happier 5, 6 and 7 ranked customers rather than their unhappier 1, 2 [...]
THE 7 HABITS OF HIGHLY EFFECTIVE RURAL SALES REPS
High performing rural sales rep are worth their weight in gold but can be as rare as rocking horse shit. That’s why it pays to look after [...]
