Blogs

Let’s be clear. Discounting isn’t smart. It’s self-harm. You’re not helping your customer or your business. You’re simply kicking your margins in [...]

Rural New Zealand has had a strong economic run—and long may it continue. But just like the weather, good times and bad times move in cycles. [...]

Confidence. It’s a word that gets thrown around a lot in ag—and for good reason. Right now, it’s in short supply. Despite strong payouts and [...]

You don’t need to be Einstein to understand this simple concept: if you keep doing the same thing over and over, expecting different results, [...]

A concept hit me square in the face during a Wim Hof training session with New Zealand’s only accredited trainer. This trainer has worked with [...]

In the world of rural sales, it’s easy to think that all buyers are alike. But here’s the truth: every buyer is different. You might have heard [...]

Teachers, police officers, pilots, firefighters, vets, nurses, and doctors consistently top the list of the most trusted professionals. But what [...]

Almost every rural business I meet is sweating the tech—and struggling with the content. You’re obsessing over platforms, pixels, hashtags, AI [...]

Let’s talk about pricing—a source of frustration for so many rural businesses.  Everywhere I go, I hear the same concerns: “Our customers are too [...]