How to have a Fielday every day
Some of you might be attending New Zealand National Fieldays this week. Some of you will pull it off because you were prepared. You’ve [...]
McDonald’s Train Their Staff But You Don’t Train Yours?
Isn’t it ironic. Your rural sales reps are so smart they don’t need training when selling high-ticket items, yet someone who sells [...]
How To Make Your Rural Sales Manager Successful (+ 6 Skills Sets They Need)
Rural sales teams get a lot of support from their managers but who supports the sales manager? We know high-performing sports teams are only as [...]
Why You Should Fire Some Of Your Farming Clients
The All Blacks have a “no dick heads” policy and so should your rural business. Dealing with dickhead clients drains a [...]
Do You Have A Rural Marketing Problem Or A Selling Problem?
It’s so important to properly define your problem. Rural companies come to us saying they have a marketing problem when in fact, after some [...]
Stop Treating Your Sales and Marketing Teams as Separate Silos
Let me be controversial: marketing is and always will be a servant of sales. I can hear the cries of anguish from aggrieved marketers. But why [...]
Is Your Rural Sales Problem Sales Management or Sales Team?
Poor behaviour in children is often more about bad parenting than bad kids. If you want to make more rural sales you need to learn how to relate [...]
Do You Focus On Sales Experience Or Customer Experience?
The Sale Experience is often over-shadowed by its cooler cousin Customer Experience (CX). This is because anything to do with “sales” [...]
NZ AG: Stop Your Facebook Addiction
Facebook is designed by the best psychologists and anthropologists in the business. And if you’ve watched The Social Dilemma you now know [...]
