Blogs

How often have you bought the cheaper version of something, only to regret it when it failed? I have. This summer I bought five plastic water [...]

Most rural sales reps eventually hit what I call the OK Plateau. They do just enough to justify their salary, keep their sales manager off their [...]

Learning is a lot like fitness. If you stop exercising, your fitness deteriorates. The same thing happens with learning. Without regular recall, [...]

When you go to the doctor, you present your problem to them. The doctor doesn’t walk into the room and immediately tell you what is wrong [...]

How to Start an Effective Rural Sales Conversation Using Neuroscience What if the way you start your next sales meeting could make the difference [...]

Why Consistency Beats Intensity in Rural Sales Every salesperson experiences a sales slump at some point. The phone stops ringing. Enquiries slow [...]

What Would a 5% Increase in Sales Mean for Your Rural Business? Everyone wants massive growth. Double the business. Double the profit. Double the [...]

If you want to change behaviour, start by looking at your incentives. Every sales incentive program influences how your rural sales team behaves. [...]

How to Design Rural Sales Incentives That Actually Drive Performance Most rural sales leaders know incentives matter. What many don’t [...]