Sponsorship Strategy

Successful sponsorships are more about exchanges of mutual commercial value rather than exchanges of dollars and logos or corporate charity. Defining shared goals and the tools to measure them are vital.

Sponsorships are a long-term investment (think Weetbix Tryathlon, Westpac Rescue Helicopter or ASB Tennis). Like any long-term investment selecting and evaluating the right asset, or sponsorship property, is key. This takes objective and professional guidance along with the right criteria.

Sponsorship Negotiation and Leverage Plans

It costs 2-3 x as much to leverage a sponsorship investment than it costs.

Lazy sponsorships can die a quick death but it’s a two-way street. With proper resource allocation and a dedicated sponsorship leverage plan you ensure the strategic fit is right and continues to drive demonstratable value for years to come.

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The single fastest way to make more rural sales is to develop the business and clients you already have. Use this comprehensive Client Development Cheat Sheet to walk you through how you do it right.

You will be cross-selling and in share of wallet world before you know it!