Your rural business deserves better results
Rural marketing that doesn't miss its mark
To your rural sales success
Backing your rural business
Get the rural sales you want
Our results for rural businesses are proven
Have a look at our latest work yourself

Sales are the bottom line for any rural business

Rural sales should always be your biggest priority so that’s why we made it ours.

We created Agrarian to be New Zealand’s most trusted rural sales and marketing training company, dedicated exclusively to the
business of agribusiness.

We can say this because rural is all we do.

We will show you how you get more qualified leads using rural marketing and messaging that doesn’t miss its mark. We have a tool box of proven sales training systems, strategies, tools and techniques that we can quickly and easily teach you and your team.

We use customer insights to accurately inform your rural marketing strategy so it aligns to what your market wants.

We teach you what we know works. We even guarantee it.

Let us show you how.

Our Services

We help agribusiness grow using digital strategies and marketing campaigns, to sales training and farmer panel research. This positions them better in their marketplace to uphold margin and sell more product for more money to more customers more of the time.


Want to make more rural sales? We independently and objectively assess your current sales competencies at team and individual levels. We’ll advise you on how to improve results using territory management plans, influencer strategies and sales optimisation techniques based on proven psychology.


Committing to the discipline of defining and documenting your brand’s story is one of the most valuable investments any rural business can make. We use a tried and tested methodology that provides you a key decision support tool that reinforces your brand story at every interaction and every stage.


We use proven planning tools and customer insights to ensure your rural marketing is informed and relevant. Flying blind using guesswork and assumptions can be costly. We will advise you on most efficient and effective way to connect with and convert your chosen rural market.


We can share the insights, knowledge and learnings we have gained over many years to improve your rural sales and marketing results. We draw from the depth and breadth of experience we have working with many well known and respected rural companies over many years.

About Agrarian

Agrarian was created to help agribusiness companies gain access to more effective rural sales and marketing strategies using an independent, lower overhead model.

We take a more technical and targeted approach to rural sales and marketing. It’s no longer about “hit and hope, spray and pray,” advertising or getting the crayons out just to make things pretty. Your rural business deserves better than that.

It’s all about delivering solid, attributable commercial results using effective, media-neutral rural sales and marketing strategies that are proven to work.

Find out how we can help improve your rural sales and marketing results.

Recent Work

Here is some recent client work we completed using our creative community. Work includes brand story, brand positioning and strategy, brand identity, naming generation, marketing campaign collateral, product launch, sales support materials, websites, customer case studies, video and photography.

Recent Blogs


  • “Agrarian appealed to us because of their proven knowledge of our sector. They’ve helped re-establish us in the fodder beet market with an effective hard-hitting campaign that gave us the results we needed. We like how they think and what they bring to our business."

    Tom Bruynel General Manager, DLF Seeds NZ
  • “Agrarian have helped us broaden our thinking in terms of how important technology is in supporting our business. Whilst we make the call and stay in control, they provide us with options and recommendations that are backed by the insights and knowledge they have of our sector.”

    Joanne Leigh Owner, Top Notch Calves
  • “Agrarian are both professional and pragmatic in their advice and service. We like their no-nonsense, approach which works well our team who don’t tolerate fluff merchants. They get us and our industry and where we’re wanting to go as a business."

    Dan Gaddum Managing Director, FOMS
  • “Agrarian were recommended to us after a less than impressive experience with an agency. We put them to the test with a tight deadline for Fieldays. They delivered, nothing was a problem and they were quick and responsive. They’re good sorts who are down to earth, get the industry and know what needs to be done."

    Amanda Hodgson Director, Archway Group
  • "We chose Agrarian because of its model. We are a charitable trust with a need to demonstrate prudence with our entrusted funds. St John worked with our Board and developed our Future Shapers theme. If you’re after a rural marketing company that is responsive, cost effective and demonstrates a great understanding of rural, St John and his team at Agrarian are a great choice."

    Malcolm Nitschke General Manager, AGMARDT
  • “We’re a small, agile company so every penny we spend on marketing and sales needs measurable, instant results and with St John it does. His insights and advice mean that the value we get out of one strategic planning session far surpasses expectations. As one of my sales people said ‘I got more out of a 90 minute phone call with St John than I did from all my previous sales training’. "

    Gretchen Bunny AgRecord/Cloud Farmer
  • "St John’s knowledge and passion for what he does is second to none which makes him a true rural marketing specialist and a joy to work with. His enthusiasm for the sector is infectious and I would highly recommend him to anyone looking to better understand this complex and often misunderstood sector."

    Lindsey Brittain Marketing Manager, Contact Energy
  • “Bayer has worked with St John across multiple strategy projects and farming panels in the animal health area. As a dedicated specialist in the rural sector, we find St John to be a highly competent and professional qualitative researcher. St John has the distinct ability of being able to read a room, has the understanding or rural to demonstrate empathy and build rapport quickly.”

    George Reeves Bayer Animal Health NZ
  • “St John led and facilitated a rural immersion project to help Chorus better understand the rural market. St John brought together leading thinkers to help myself and Victoria Crone distill these insights to validate the approach we ended up taking with our RBI roll out. St John is enthusiastic and knowledgeable. I would not hesitate in recommending him to anyone who wants to better understand and communicate with the rural market in New Zealand.”

    Craig Young Head of Industry Relations, Chorus
  • "I have worked alongside very few people who can match St John’s passion for, and commitment to, doing the right thing by his rural clients. His intelligent and thoughtful approach to every brief, and his willingness to ask the tough questions, makes him a rarity and one you want to partner with in your business."

    Drew Ayers Creative Director, Stick Advertising/99/Just One
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