You deserve a different choice.


We know what it’s like working with others. We’ve worked with - or for them - and got burnt too. That’s why we set this business up.

It’s simple to be different: everything they are, we’re not.

Here’s the model we use when we choose to work together:

  • When they mark up external providers by 20% (standard industry practice) and charge you management of these providers (let’s call it “double dipping”), we don’t.

  • This means you can be assured our advice is truly independent and free of commercial bias because they are no no clipped tickets, rebates or commissions (we leave “muck n’ mystery” stuff to others)

  • When they put a junior on your account as soon your business is won (or a junior with an inflated title so they can bill them out at a higher rate), we only use senior people who you don’t have to train to learn on your job

  • Junior staff often lack real-world commercial experience and we think your business deserves better than that so we prefer to work business owner to business owner instead

  • We won’t stack meetings with more staff than we need to make more billable time (usually you’ll get just one of us to do the same job)

  • Because our talent are senior, they have a depth and breadth of experience you can rely on because they are business owners just like you

  • When they don’t offer fixed fees, we do so you don’t have to carry that risk (ask us how)

  • Whilst they’re interested in building egos or empires, we only work with 8-10 like-minded clients at any one time.

  • We do this because we don’t like to short change Clients or spread ourselves too thin.

  • We get a buzz from providing great service and our Clients do too

  • When they ask you what your budget is, we’ll have a different conversation with you using better questions like:

    - what does success looks like for you?
    - what is most important to you?
    - what outcomes and results are you looking for most?
    - what has your experience been working with providers before?
    - how has your business performed over the last 12 months?
    - which key metrics are you currently measuring to manage performance?
    - what is the commercial gain from a positive intervention?

    Hell, we’ll even guarantee our work (and we will - if you can guarantee to follow our instructions).

    When you're facing a specific rural sales or marketing problem you need a proven specialist, not a hit n’ hope guessing generalist. The risk of getting it wrong is damaging and dangerous to your bottom line.

    Make the best and most informed decision for your rural business by using New Zealand’s most proven and effective rural marketing specialist: Agrarian.  

Agrarian founder, St John Craner comes from farming family in the UK and is a Lincoln University Kellogg scholar.

stjohn craner agrarian rural marketing.jpg

St John has over 25 years of corporate and marketing agency experience in the UK and New Zealand. He is a regular conference chair, speaker, blogger and writes for Interest.co.nz, Farmers Weekly, Dairy Exporter, NZ Marketing and Idealog. St John is passionate about NZ Ag and its contribution to New Zealand's economy. St John has advised many leading agribusiness companies including Bayer, Tatua, Vodafone, KPMG, SeedForce, Westpac, Chorus, Figured, DeLaval, Ingham Feeds, Horticulture NZ, Goldpine, Humes, Ovation, Giltrap Ag, DLF Seeds and Simmental NZ.

With strategic partner AgFirst, St John built New Zealand’s first proprietary farmer panel insights tool, and to date has lead and facilitated over 35 farming panels.