You deserve a better choice.


We know what it’s like working with others.

We’ve worked with them - or for them - and got burnt too. That’s why we set this business up.

It’s simple to be different: everything they are, we’re not.

Here’s the model we use when we choose to work together:

  • When they mark up external providers by 20% (standard industry practice) and charge you management of these providers (let’s call it “double dipping”), we don’t.

  • This means you can be assured our advice is truly independent and free of commercial bias because they are no no clipped tickets, rebates or commissions (we leave “muck n’ mystery” to others)

  • When they put a junior on your account as soon your business is won (or a junior with an inflated title so they can bill them out at a higher rate), we only use senior people who you don’t train to learn on your job whilst you pay for that privilege in more ways the one (eg. lost sales, ill-informed advice, poor marketing investments)

  • Junior staff lack real-world commercial experience (we’re not ageist, it’s just a fact that you can’t buy experience)

  • We think your business deserves better than that so that’s why we work business owner to business owner

  • We won’t stack meetings with more staff than we need to make more billable time (you’ll get just one of us doing the same job it takes two or three of them to do)

  • Because our talent are senior, they have a depth and breadth of experience you can rely on and trust because they are business owners, just like you

  • When they don’t offer fixed fees, we do so you don’t have to carry that risk (ask us how)

  • Whilst they’re interested in building egos or empires, we only work with 8-10 like-minded clients at any one time.

  • We do this because we don’t like to short change Clients or spread ourselves too thin and like fit, quality is more important to us than quantity

  • We get a buzz from providing fast, attentive and responsive service, and our Clients do too

  • When they ask you what your budget is, we’ll have a different conversation with you using better questions like:

    - what does success looks like for you?
    - what is most important to you?
    - what outcomes and results are you looking for most?
    - what has your experience been working with providers before?
    - how has your business performed over the last 12 months?
    - which metrics are you measuring to manage and track your current performance?
    - what is the commercial gain and worth from a positive intervention?

    Rather than prescribe, as professionals we prefer to properly diagnose your problem first. Otherwise it’s malpractice.

    We’ll even guarantee our work if you can guarantee to follow our instructions to the letter because we know our work works. We profit only when you do.

    When you're facing a specific rural sales or marketing problem you need a proven specialist, not a hit n’ hope guessing generalist. The risk of getting it wrong is damaging and dangerous to your business and bottom line that can set you back losing you profit, customers, sales and market share.

    You owe it to yourself to make the most informed decision so your rural business can benefit from the best. Don’t take that risk anywhere else.

    Use New Zealand’s most proven and effective rural marketing specialist: Agrarian.  

Agrarian founder, St John Craner comes from farming family in the UK and is a Lincoln University Kellogg scholar.

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St John has over 25 years of corporate and marketing agency experience in the UK and New Zealand. He is a regular conference chair, speaker, blogger and writes for Interest.co.nz, Farmers Weekly, Dairy Exporter, NZ Marketing and Idealog. St John is passionate about NZ Ag and its contribution to New Zealand's economy. St John has advised many leading agribusiness companies including Bayer, Tatua, Vodafone, KPMG, SeedForce, Westpac, Chorus, Figured, DeLaval, Ingham Feeds, Horticulture NZ, Goldpine, Humes, Ovation, Giltrap Ag, DLF Seeds and Simmental NZ.

With strategic partner AgFirst, St John built New Zealand’s first proprietary farmer panel insights tool, and to date has lead and facilitated over 50 farming panels.