Why Your Business Needs Enemies: The Bigger, The Better

Why Your Business Needs Enemies: The Bigger, The Better

Don't beat yourself up 2019 people. I'm giving you permission to say it's ok to have enemies in business. Why? Because enemies energise you to become better so you can beat them. Not having enemies would make your life boring and meaningless. Who else will you compare your performance against if you didn't have enemies? Enemies fuel emotion, they muster motivation and they keep you on track so if you don't have one, got get one.

Why your business model beats a business plan (and two tools you can use)

Why your business model beats a business plan (and two tools you can use)

Business plans waste your time. Their only purpose is to appease the bank when you need a loan. After that, they gather dust never to see the light of day again. Stop wasting time writing business plans you’ll never use and start thinking about the business model you can employ. You only profit when you help your customers profit and a business model can help you do that in a way others can’t

Why your social media efforts suck (and what you can do to fix them)

Why your social media efforts suck (and what you can do to fix them)

They call them vanity metrics. Likes and comments from loyal staff but no engagement from actual customers. The problem with vanity metrics is you're spending vast sums of time and money creating content that no one sees. It’s like you’re talking to yourself. Vanity metrics will never move the needle for your business. You need to change your social media strategy and content plans if you want to be noticed and get engagement. Here’s how…

Why influence is the greatest marketing tool you never use

Why influence is the greatest marketing tool you never use

Influence is something we all want. Whether it’s the board table, amongst peers or with our kids. But when it comes to marketing we ignore it. We reach out to our network before we Google or pay attention to any ad. So why haven’t we become students of influence when it’s proven to be so effective? So how you go about being more influential? The answer is simple: be useful…

Will agencies end up like supermarkets?

Will agencies end up like supermarkets?

We use supermarkets because they are convenient. It's easier to use a full service agency too but like relationships, opting for convenience can mean you're settling for second best. The problem with full service agencies is you pay a premium. You pay for all the bodies and lights in the building, not just the ones you use, through the overhead and profit multiples that agencies apply to their rates. Convenience becomes far less convenient when this happens.

Why truth telling beats story telling every time

Why truth telling beats story telling every time

When we find truth we create trust so when it comes to branding you need to tell your truth and tell it well. That way people will know you're the real deal. Humans are hard wired to seek the truth. In court we vow to tell the truth, the whole truth and nothing but the truth so help me God. The Hippocratic oath in essence means "do no harm". Marketers and their agencies could take that same oath...

Is the Fieldays formula too simplistic for today's rural marketer?

Is the Fieldays formula too simplistic for today's rural marketer?

2018 marks the 50th anniversary of Fieldays at Mystery Creek and is the biggest show in town. Whilst it has many advocates, including its own passionate PR dept, equally there are as many who don’t like it, think it’s got too big and commit to regional field day events instead. The problem is unless you’re a big fish it is very hard to get cut through at National Fieldays…