If I Was Sky TV This Is What I'd Do Right Now

If I Was Sky TV This Is What I'd Do Right Now

I’d ensure everything I do involves a great customer experience. Not just a great viewing experience:

  • How I was on-boarded

  • How I was communicated with

  • How I was billed with different ways to pay (hand over the control so we can choose the payment channel)

  • How my technology was kept up to date

  • How I am rewarded and recognised as a loyal long-term paying customer (none of this too little too late stuff I’ve seen and new customers are valued more than old - an epic fail in any business model)

Why Your Business Needs Enemies: The Bigger, The Better

Why Your Business Needs Enemies: The Bigger, The Better

Don't beat yourself up 2019 people. I'm giving you permission to say it's ok to have enemies in business. Why? Because enemies energise you to become better so you can beat them. Not having enemies would make your life boring and meaningless. Who else will you compare your performance against if you didn't have enemies? Enemies fuel emotion, they muster motivation and they keep you on track so if you don't have one, got get one.

Why your business model beats a business plan (and two tools you can use)

Why your business model beats a business plan (and two tools you can use)

Business plans waste your time. Their only purpose is to appease the bank when you need a loan. After that, they gather dust never to see the light of day again. Stop wasting time writing business plans you’ll never use and start thinking about the business model you can employ. You only profit when you help your customers profit and a business model can help you do that in a way others can’t