Blogs

Let’s talk about pricing—a source of frustration for so many rural businesses.  Everywhere I go, I hear the same concerns: “Our customers are too [...]

There’s a legendary story about US bank robber Will Sutton. When asked by a judge why he robbed banks, he famously replied: “Because that’s where [...]

I’m a big believer in measuring the things that matter. Funny how, when we measure something, it suddenly gets done. It’s like shining a [...]

If you’re light on leads, you’re not alone. Many rural businesses face the same challenge. But instead of solving the problem strategically, they [...]

Don’t you wish your rural prospects would just get on with it? They’ve been stuck in decision limbo for months, and you’re left hanging, [...]

We’re all busy. There never seems to be enough time in the day to get everything done. Sound familiar?  I’ve been there—years of chasing my tail, [...]

When it comes to the 4Ps of marketing, price often gets left in the dust while product and promotion bask in the spotlight. Yet price is the [...]

Let’s talk about the one word that gets tossed around in rural sales and marketing like confetti: value.  We all love to talk about value [...]

Price pressure is as common in agri-sales as mud on your boots. If you’re not careful, it can pulverize your margins and force you into a [...]