We’re different from the rest


We know what it’s like working with others. We’ve worked with or for them too.

It’s simple to be different: everything they are, we’re not.

Here’s how:

  • When they mark up external providers by 20% (standard industry practice) AND charge you management of these providers (we’ll call it “double dipping”), we don’t. This means you can be assured our advice is truly independent and free of any commercial bias

  • Where they put a junior on your account as soon as they’ve won the business (or a junior with title inflation so they can bill them out at a higher rate), we only use senior people who you don’t have to train whilst they learn on the job.

  • Because they are senior, they have a depth and breadth of experience you can rely on

  • When they don’t offer fixed fees, we do so you don’t have to carry that risk (ask us how)

  • Whilst they build glass to ceiling empires, we only want to work with 8-10 like-minded clients at any one time. We do this because we don’t like to short change clients or spread ourselves too thin. We get a buzz from providing great service and our Clients do too.

  • When they ask you what your budget is, we’ll have a different conversation with you using better questions, business owner to business owner.

    We’ll ask you questions like:

    - what does success looks like for you?
    - what outcomes and results are you looking for most?
    - what has your experience been before with providers like us?
    - how has your business performed over the last 12 months?
    - which key metrics are you currently measuring?
    - what’s the cost of you not doing something?

    Hell, we’ll even ask you if you want us to guarantee our work (we will if you guarantee to follow our instructions).

    When you're facing a specific and expensive rural sales or marketing problem you need a proven qualified specialist, not a generalist. The opportunity cost and risk of getting it wrong is damaging and dangerous for your bottom line.

    Make the right decision for your business by using New Zealand’s most proven and effective rural marketing specialist: Agrarian.  

Agrarian founder, St John Craner comes from farming family in the UK and is a Lincoln University Kellogg scholar.

stjohn craner agrarian rural marketing.jpg

St John has over 25 years of corporate and agency experience in the UK and New Zealand. He is a regular conference chair, speaker, blogger and writes for Interest.co.nz, Farmers Weekly, Dairy Exporter, NZ Marketing and Idealog. St John is passionate about NZ Ag and its contribution to New Zealand's economy. St John is a former Business Development and Strategic Planning Director who advised many leading agribusiness companies including Bayer, Tatua, Vodafone, KPMG, Westpac, Chorus, Figured, DeLaval and Ingham Feeds.

With strategic partner AgFirst, St John built New Zealand’s first proprietary farmer panel insights tool, and to date has facilitated over 30 farming panels.