Agrarian was built to help New Zealand agribusiness gain access more effective rural sales and marketing strategies using an independent, lower overhead model.
Agrarian takes a more technical, scientific and targeted approach to rural marketing. Creative, content and channel each play their part but not before informed insights and considered strategy, all led by experienced practitioners.
This is because the the world of marketing has changed significantly. It’s no longer about "spray and pray, hit and hope" advertising or getting the crayons out to make things pretty. It’s about delivering solid, attributable commercial results using effective, media neutral strategies that work.
When you're facing a specific rural marketing issue you need a proven qualified specialist, not a generalist learning on the job. The opportunity cost and risk of getting it wrong can be damaging and dangerous for your bottom line.
Make the right decision by opting to use a proven and effective rural marketing specialist: Agrarian.
Agrarian founder, St John Craner comes from farming family in the UK and is a
Lincoln University Kellogg scholar.
St John has over 20 years of corporate and agency experience in the UK and here in New Zealand. He is a regular conference speaker and writes for Farmers Weekly, Dairy Exporter, NZ Marketing and Idealog. St John is passionate about NZ Ag and its significant contribution to New Zealand's economy.
St John is former Business Development and Strategic Planning Director of TRACTA who secured and advised many leading agribusiness companies including Bayer, Tatua, Vodafone, Chorus, Figured, DeLaval and Ingham Feeds. During his time, in conjunction with strategic partner AgFirst, St John helped build New Zealand’s first proprietary farmer panel insights tool, and facilitated over 30 farming panels.