Rural Sales Training & Courses

Only 13% of customers believe a sales person can understand their needs.

Continuous training gives 50% higher net sales per employee.

Rural sales is the lifeblood of any rural company but finding and optimising the right sales talent, coach or course has always been challenging.

We specialise in rural sales training and courses. We work with companies to:

– assess pipeline health and prospecting activity
– train sales team on how to ask great questions to get great answers
– reduce buyer risk
– identify buyer motives
– use influencer strategies to shorten sales cycles and cost to acquire
– increase referral rates
– find and screen new sales talent

With proper, professional and regular sales training, prospects close themselves so you don’t have to. Let us show you.

Rural CRM Training

CRM gives an average of $8.71 for every $1 spent According to Nucleus Research

If you’re not measuring and managing your sales pipeline using a CRM (customer relationship management) system you will be losing sales. Without a CRM system you have no record of the last conversations or details of that prospect.

As Pearsons Law states: “that which is measured improves. That which is measured and reported improves exponentially.”

We help rural companies:

– choose the right CRM solution
– set up and install their chosen CRM
– import existing contacts and influencers
– automate and minimise data entry time
– establish key metrics and reporting dashboards
– increase lead conversion rates and reduce cost to acquire

Find out how we can help you find and use the best CRM system to support your rural marketing goals.

Rural Sales Recruitment

It can cost up to 150% or 1-1.5 x annual salary to replace and retrain talent


Deloitte & Gallup (Bliss, 2001; Hansen, 1997; Phillips, 1990)

Often rural companies can benefit from an outside pair of eyes to help them properly prepare and qualify sale candidates.

An independent and objective advisor like Agrarian can help you ask the right the questions to get the right answers to ensure a efficient and effective sales recruitment process for company and candidate.

We can also help with:

– competency based questions
– compiling a live brief
– outside natural environment scenarios
– full 360 sales interview process

Here’s a list of 50 rural sales interview questions you can use right now.

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