Podcasts

#62 How To Navigate Tough Times In Rural Sales w/ St John Craner

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

#61 Mastering The Art Of Rural Sales Psychology – Farm4Profit Podcast

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

#60 Perfecting The Art Of Persuasive Writing w/ Ross O’Lochliann

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

#59 Sell The Way You Buy w/ David Priemer

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

#58 Mastering Rural Storytelling w/ Emmy Koeleman

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

#57 Tools For The Top Paddock 2/ Kane Brisco

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

#56 Understanding Comes Before Selling (Andy Paul Win Rate podcast feature)

This week I’m doing something different. I wanted to share a podcast I was very fortunate to guest on with our previous guest Andy Paul. Andy runs a very successful coaching company in the US and is one of the top US sales coaches in his country. His Win Rate Podcast is in the top 1% of all sales podcasts globally and the podcast itself is in the top 10% of all podcasts.

We talk as a panel about the importance of signalling psychological safety both with buyers but also as managers managing reps.

When we do this we create the right conditions for a sale because our buyer feels safe and will be more vulnerable with us so we learn more through a deeper, richer conversation.

Andy is world-class at what he does so I recommend you listen to this one and follow him and his show (links below).

Show Notes:
Win Rate Podcast Show
Spotify: rb.gy/1g264g
Apple: rb.gy/66uu34

To find out more about Andy, read his blogs or buy his books: www.andypaul.com

⁠

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

#55: Unpacking The Power of NLP w/ Dr John Santangelo

“Responsibility is about you responding with ability.” Wayne Dwyer

This week we welcome public speaker, NLP trainer and clinical hypnotherapist Dr John Santangelo onto the show to tell us all about NLP (Neuro Linguistic Programming) and how you can use the power of re-wiring your mind to get the success you deserve.

We talk about why change is so hard yet so easy, how to make new habits and behaviours stick, self-sabotage, mental recipes and the importance of awareness and action, having a clear vision and mapping obstacles.

John has great energy, shares his best books (including the ones he wrote himself – see his links below). He was a joy to interview.

Enjoy.

Show Notes:

To get in touch with John directly and book your 30-minute coaching session: ⁠www.LANLP.com/coaching⁠
Free NLP Mini-Course: ⁠www.LANLP.com/free⁠
Free Setting Goals ebook: ⁠lanlp.com/setting-goals-sign-up⁠
Buy his other books:
⁠www.amazon.com/stores/author/B002VAYUDU/allbooks⁠

⁠

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

#54 Inside The Mind of a Professional Athlete + TedX speaker Dre Baldwin

“The mental is to the physical as three is to one.” – Napoleon Bonaparte

This week we speak to international basketball player Dre Baldwin from Miami Florida on the mind of an athlete and his experience of what NBA call “Exposure Camp” where he sent a VHS to 60 coaches and got picked by 1.

Whilst he wasn’t successful in being drafted into the NBA he did spend 9 years overseas playing professional basketball.

We talk about the importance of practice, dedication, self-belief, discipline, sacrifice and visualisation.

He was very early in picking up the internet whilst other players were focussing on their game and he set up his own mindset coaching business. Since then he’s never looked back as an author of 9 books and speaker at 4 TedX events.

He is a prime example of someone who doesn’t give up and determined his own destiny using the right mindset and training his brain as much as his physicality.

If you’re struggling with mindset or self-belief , “Dre All Day” is your man for some big inspiration that you can do something if you want it badly enough.

Show Notes:

To get in touch with Dre direct and connect with him on LinkedIn go ⁠here⁠

To buy his Book The Third Day: The Decision That Separates The Pros From The Amateurs go ⁠here⁠

To find out more or enrol in Dre’s Work On Your Game University ⁠here⁠

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

#53: The Willingness to bet on Yourself w/ Leslie Venetz

In this week’s episode, we have Leslie Venetz, a top sales trainer based in Chicago. She shares her story and insights on taking responsibility for professional development and betting on oneself and talks about the difference between expertise and experience, and the distinction between true sales professionals and those treating sales as a job.

Leslie shares her resources and strategies for growth and development, including rituals, routines, structures, and systems.

Lots of valuable takeaways from Leslie in this episode.

Enjoy.

Show Notes:

To connect with Leslie on LinkedIn you can do that ⁠here⁠.

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

#52: Mastering Financial Freedom w/ Jackson Millan

This week we welcome wealth coach Jackson Millar who shares some ideas for some of you who might be working a sales job to provide some much needed off-farm income to support on-farm income. His advice is simple, practical and easy to understand without any of the normal complexity you sometimes get with financial advisors.

He shares the 3 asset strategy he uses to great effect plus gives his 5 fundamentals on property which is worth its weight in gold.

We also talk about the blocks and barriers that stop people from getting started on their wealth journey. The key is to start small with baby steps and build from there.

Enjoy.

Show Notes:

Make sure you take his Wealth Health Check HERE

Or to connect with Jackson and his Team go here

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

#51: Avoiding Agritech Mistakes w/ Bridgit Hawkins

This week we welcome Bridgit Hawkins who is the Chief Sustainability Officer of ⁠CropX⁠, Chair of ⁠Agritech NZ⁠ and mentor at ⁠Sprout⁠.

Bridgit shares a ton of insights starting with her own Regen start up story before she sold and exited to CropX, what she would have done differently if she had to do it again, the product, sales and marketing mistakes she suggests you avoid and her best advice for any agritech company when the going gets tough (which it always will).

This is an episode that will be useful to you if you are an owner, founder or head up or manage an agritech or rural agribusiness as there’s so much we cover in this episode that can save you a lot of time, money and pain.

Show Notes:

To connect with Bridgit on LinkedIn you can do that ⁠here⁠  

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

#50: High Performance Sales Leadership w/ Conrad Wilkshire

This week we welcome Conrad Wilkshire who is GM Rural at Property Brokers and former GM Agribusiness at BNZ Agri and COO at FMG.
Conrad shares some of the tools and frameworks that have helped him manage significantly sized rural sales teams over his career. We talk about the importance of autonomy and mastering and designing the right environment for “ordinary people to achieve the extraordinary”.
This is an episode that will be useful to you if you head up or manage a large rural sales team and want to learn about how you can take them to the next level.

Enjoy.

To connect with Conrad on LinkedIn you can do that ⁠here⁠

To find out more about his company and what they do: ⁠www.propertybrokers.co.nz⁠

His recommended books:
⁠Gung Ho⁠
⁠The Leadership Code 

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

#49: Why Sales Teams & Managers Resist Sales Training w/ Richard Harris

This week we welcome owner and founder Richard Harris of The Harris Consulting Group who specialise in teaching and scaling tech/SAAS sales teams. Richard is also one of only a few very esteemed “Sales Blazers” having been recognised formally by SalesForce.

Richard and I talk about why so many managers and teams resist sales training and the psychology behind their reluctance to change so they can become better.

We also touch on why there is often the same resistance and reluctance when it comes to sales teams using and adopting CRM.

Show Notes:

To connect with Richard on LinkedIn where posts both prolifically and intelligently you can do that ⁠here⁠: www.linkedin.com/in/rharris415/

To find out more about his company and what they do: theharrisconsultinggroup.com/

And watch out for his upcoming book which will be released in February 2024 called The Sellers Journey (which I will be putting on pre-order and on my watchlist).

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

#48: Using Humour In Sales w/ Gina Trimarco @ SalesGravy

This week we welcome master sales trainer Gina Trimarco on the show from South Carolina US who works at Sales Gravy and is the founder of the Carolina Improv Company (improv comedy theatre and school since 2008).

Gina has dedicated her career to helping people learn to become more agile communicators through the power of improv.

We talk about several humour-appropriate strategies that salespeople can use to build genuine rapport and provide a superior buying experience inc. the “Yes And” technique as well as her Heightening Strategy. She also shares how to think on your feet by the game of the scene which she learnt doing and teaching improv.

If you want to learn a few tips about to have a bit more fun and “find the funny” rather than force it – and put your buyers at ease whilst you’re at it – you’ll love what Gina has to share.

To find out more or connect with Gina and the Selling with Humour courses she runs feel free to connect with her on LinkedIn: www.linkedin.com/in/ginatrimarco/

To find out more about the improv classes she runs visit: ginatrimarco.com/carolina-improv/

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

#47: Self-Leadership & Learning Leaders w/ John Duncan, CEO Forum Group 

This week we welcome John Duncan on the show who owns and runs an executive leadership coaching consultancy in Christchurch.

John is a fountain of knowledge on all things leadership and has worked with some of the best and biggest corporates in New Zealand.

We talk about the difference between management, leadership, coaching, mentoring and consulting. We also dive deep on what self-leadership means and the importance of emotional intelligence and learning agility.

If you run a sales team or are a manager this will be one you want to listen to and learn from.

Enjoy.

Show Notes:

To find out more or connect with John feel free to connect with him on LinkedIn: www.linkedin.com/in/johnduncan1/

To see what John and his team at The Forum Group offer visit www.forumnz.co.nz/

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/

Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

#46 Do Difficult Things w/ St John Craner 

This one’s a bit more of a personal podcast where I take you through my life story and where I am today.

I constantly do difficult things so I can learn more about myself – and trust myself. When I do this the confidence I have in myself grows as I set myself new standards so I can show up for the world as a better person.

Whether it was moving to the other side of the world at 25, getting divorced at 32 with no family around me, swimming Kapiti Island (which got cancelled 3 times) or starting my own business 7 years ago with ZERO clients, I’ve always liked to do difficult things. I’ve never taken the easy path because you learn nothing and you end up married to a life of mediocrity.

There’s only one person that will kick your own arse – and it’s yourself. No one else is coming to get you or sort you out. It starts with you and the relationship you have with yourself. When you get that part right, all your other relationships improve because you buy into you.

On this podcast I share a lot about myself that I haven’t shared widely with others in the hope that learning about me might awaken or make you learn something about yourself.

Enjoy.

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook ⁠here⁠ 

Connect with or Follow me on ⁠LinkedIn⁠

Subscribe to my weekly rural sales email (which goes out to 3500+rural sales professionals worldwide) ⁠here⁠

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join ⁠here⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠here⁠ or for mangers with our Rural Sales Manager Mastery™ programme ⁠here⁠ 

For more on us, what we do and who we work with: ⁠www.agrarian.co.nz

#45: Leading Oneself w/ Lindy Nelson, founder AWDT

Lindy Nelson MNZM is founder of the Agri-Women’s Development Trust which she formed in 2010.

Lindy is a staunch supporter of agricultural women and their contribution to off and on-farm income as leaders so it made sense to get Lindy on the show to talk about her own leadership journey.

Lindy talks about the importance of self-awareness and being held to account. She also talks about why leading yourself is the first step to successful leadership. We get her views on what makes a great sales experience, what’s right and wrong about rural marketing and she also shares a very clever S.C.A.R.F acronym that will help you in your conversations at team, client or Board level.

It was a delight to talk with Lindy and I always learn a lot. Hope you do too.

Enjoy.

Show Notes:

To get in touch with Lindy connect with here on LinkedIn or email her: ratahiwi@farmside.co.nz
To find out more about AWDT go to: www.awdt.org.nz
To find out more about the great work Lindy and her Safer Farms Team are doing visit: https://farmwithoutharm.org.nz/

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook ⁠here⁠ 

Connect with or Follow me on ⁠LinkedIn⁠

Subscribe to my weekly rural sales email (which goes out to 3500+rural sales professionals worldwide) ⁠here⁠

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join ⁠here⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠here⁠ or for mangers with our Rural Sales Manager Mastery™ programme ⁠here⁠ 

For more on us, what we do and who we work with: ⁠www.agrarian.co.nz

#44: Pre-Briefing & De-Briefing Discipline w Olympic & Commonwealth High Performance Coach Mark Elliott

This week we welcome back on the show Mark Elliot former High Performance Director of Triathlon NZ, Bike NZ, NZ Olympic Winter Sports and now Board Members of Paralympics NZ.

Mark and I pick up where we left at ⁠Episode 28⁠ where we go deeper into the importance of pre-briefing and de-briefing in high performance sport and how this same process can be applied in sales with your rural sales teams.

We also talk about how to develop a coaching culture and how to create the right conditions to provide feedback without athletes – or your team members – taking things personally. We cover off the importance of self-awareness and the coaches Mark follows and admires. We also chat quickly about Eddie Jones : )

This episode will – again – give you some inspiration and insights into the minds of world-class coaching and coaches and how you can apply similar principles to lift the performance of your rural sales team.

Show Notes:

To find out more or connect with Mark feel free to connect with him on⁠ LinkedIn⁠

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook ⁠here⁠ 

Connect with or Follow me on ⁠LinkedIn⁠

Subscribe to my weekly rural sales email (which goes out to 3500+rural sales professionals worldwide) ⁠here⁠

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join ⁠here⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠here⁠ or for mangers with our Rural Sales Manager Mastery™ programme ⁠here⁠ 

For more on us, what we do and who we work with: ⁠www.agrarian.co.nz

#43: Training Take-Outs From a Top Performing Rep w/ Harry Newey, Castlegate James

“You gotta kill the person you were born to be to become the person you want to be.”

Harry Newey is a long-time Rural Sales Success™ student and Key Account Manager for Castlegate James Feeds NZ.

Harry takes us through his life and learning journey including his Royal Marines recruitment process, his mindset, his routine and rituals and the habits he uses to ensure he sold the biggest ever company tonnage on record (he’s on track to beat it again this year).

Harry is a great example of what can be achieved regardless of your upbringing or background and how applying the right training in both the personal and professional space can make you unstoppable in sales.

Harry epitomises what it is to be a great, coachable student and a life-long learner with an open and willing mindset. His maturity, self-awareness and growth belies the fact he’s only 27 years old.

Listen and learn the specific tools and techniques Harry uses to keep himself and his tonnage sales at the highest level.

+++

Show Notes:

To find out more about Castlegate James and their innovative co-product feed solutions that divert 700,000 tonnes of food from landfill yearly visit: ⁠www.castlegatejames.com⁠

++++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook ⁠here⁠ 

Connect with or Follow me on ⁠LinkedIn⁠

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) ⁠here⁠

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join ⁠here⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠here⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠here⁠ 

For more on us, what we do and who we work with: ⁠www.agrarian.co.nz⁠

#42: Talking Wisdom & Words w/ Derek Daniell CEO Wairere

This week we welcome Derek Daniell who is a very well-known and respected across New Zealand Ag in his role as CEO of NZ’s largest ram breeding business Wairere which has operations in NZ, Australia, UK and Europe.

Derek is a big cerebral thinker and looks at the bigger picture for NZ Ag.

We talk about the future of NZ Ag, what Australia thinks of NZ, climate change and GHG emissions, carbon, land prices, his biggest life lessons and his best advice for sales people selling to farmers.

Enjoy this one.

Show Notes:

To find out more about Derek and Wairere visit https://wairererams.co.nz/

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here

Connect with or Follow me on LinkedIn

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here

For more on us, what we do and who we work with: www.agrarian.co.nz

Episode #41: Territory Of The Trusted Advisor w/ James Allen, CEO AgFirst NZ

This week we welcome James Allen who is a very well-known and respected agribusiness consultant across New Zealand in his role as CEO of New Zealand’s largest agribusiness and farming consultancy AgFirst NZ.

James is a current Nuffield scholar, former president of the National Fieldays Society and a leading contributor to many rural and farming organisations.

James works with many farmers across all sectors so he shares a lot of insights into what makes farmers tick, what to watch out for and how to sell to them in tougher times. We also talk about visual, verbal and non-verbal cues.

You’ll learn a lot here.  Enjoy.

Show Notes:

To find out more about James and AgFirst NZ visit www.agfirst.co.nz

To download their exclusive Dairy Farm Budget Monitoring Survey which shares some very valuable data visit: https://www.agfirst.co.nz/projects/financial-survey-dairy

To connect with James personally on LinkedIn click here

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here

Connect with or Follow me on LinkedIn

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here

#40: Growing a Facebook Group w/ Duncan Humm’s NZ Farming

“Content is king, consistency is key.”

Duncan Humm is editor alongside colleague Tyler Fyfield who run a highly successful 220,000 strong Facebook Group called NZ Farming.

Duncan takes us through some tips and techniques to growing a group and the importance of caring for your community before commercialising it. He also talks about how any post needs to be authentic and genuine, not polished or corporate to get true connections and engagement.

NZ Farming is one of the largest Facebook Groups in New Zealand and during COVID was in top 5 of all Facebook pages.

Show Notes:

To contact Duncan directly email him: duncan@nzfarming.org or connect with him on LinkedIn

If you want to grow a group, learn how here. Enjoy.

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here

Connect with or Follow me on LinkedIn

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for managers with our Rural Sales Manager Mastery™ programme here

#39: Advancing Agritech Marketing w/ Dan Schultz Part 2

“In order to be a thought leader you need to have leading thoughts.”

This week we welcome back my Minnesota Agritech marketing buddy Dan Schultz. Dan and I talk this time about the traditional ad agency model, why we are both seeing so much “marketing theatre” (aka. vanity metrics), the importance of being provocative and then nuanced in your positioning and what AI tools like ChatGPT and MidJourney mean for agritech marketing. Dan also shares his go-to marketing book recommendations and best podcasts.

Show Notes:

To contact Dan directly email him: ⁠dan@schultzcollaborative.com⁠ or connect with him on ⁠LinkedIn⁠

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook ⁠here⁠  Connect with or Follow me on ⁠LinkedIn⁠

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) ⁠here⁠ To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join ⁠here⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠here⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠here⁠ 

For more on us, what we do and who we work with: ⁠www.agrarian.co.nz

Download transcript here

#38: Perfecting Your Positioning w/ Philip Morgan

“What’s an idea you wish your market would buy into?”

This week we welcome Philip Morgan to the show who is a positioning and specialisation coach.

Phil is based in Montana US and specialises more in the tech entrepreneur and services space but the wisdom he has and shares is as applicable to Ag. He is deep, articulate and cerebral thinker.

Phil and I talk about what effective positioning is and isn’t, why most companies can’t specialise, the importance of Point Of View and how it helps you differentiate, the role of trademark ideas and why bravery, discipline and generousity work best if you want to succeed and cut through in a commodity world.

Show Notes:

To buy or sample Philip’s book: https://philipmorganconsulting.com/positioning-manual/

For Philip’s example of fantastic specialisation case studies: https://philipmorganconsulting.com/specialization-examples/

To contact Phil directly: philip@philipmorganconsulting.com

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here

Connect with or Follow me on LinkedIn

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here or for mangers with our Rural Sales Manager Mastery™ programme here

For more on us, what we do and who we work with: www.agrarian.co.nz

#36: Automating Your Rural Marketing w/ Chrissy Wozniak

Chrissy Wozniak runs the North American Ag podcast which is in the top 0.5% of all world podcasts celebrating all the positive benefits of Ag so we get very lucky to have her on the show!

We talk about the “handshake business” of tradeshows, do’s and don’ts to stand out at trade shows or Fieldays/fieldday events, how to use marketing automation to reduce wastage, why building your list is your lifeline and the importance of process-focussed marketing.

If you are a rural business owner or marketer wanting to up your game or get more from your marketing, then this episode is jam-packed with insights and intel you can use and apply immediately.

Show Notes: To connect with Chrissy visit ⁠North American Ag Podcast⁠ and ⁠Chrissy Wozniak⁠ website.

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook ⁠here⁠ Connect with or Follow me on ⁠LinkedIn⁠

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) ⁠here⁠ To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join ⁠here⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠here⁠ or for managers with our Rural Sales Manager Mastery™ programme ⁠here⁠

For more on us, what we do and who we work with: ⁠www.agrarian.co.nz⁠

#35: Improving Your Mental Fitness w/ Tony Martin

This week we welcome Tony Martin on the show who is former Trade Commissioner for NZTE in Vietnam and Dubai who was responsible for trade and market access.

Tony is now CEO of Prevar – the innovation arm of Apples & Pears NZ and also runs an Executive Coaching business that teaches top execs on mental fitness. We talk about the importance of thought control and measuring the right ratio between positive and negative thinking. Tony shares his top tips, tools and techniques on how to access your true potential and we discuss the role of rituals and routines and how this relates to high performance by going to the “mental gym”.

This is powerful stuff if you want to reach your true potential and improve your sales game so listen, learn and enjoy.

Show Notes: To take Tony’s Positive Intelligence (PQ) Test visit: ⁠https://assessment.positiveintelligence.com/pq/overview⁠ Or connect with Tony on either of his LinkedIn Profiles: ⁠https://www.linkedin.com/in/tony-martin-30b5bb3⁠ ⁠https://www.linkedin.com/company/2b-limitless/⁠

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook ⁠here⁠ Connect with or Follow me on ⁠LinkedIn⁠

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) ⁠here⁠ To join our private Facebook Group where we share a ton of free rural sales and lead-generation tools almost daily join ⁠here⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠here⁠ or for mangers with our Rural Sales Manager Mastery™ programme ⁠here⁠ For more on us, what we do and who we work with: ⁠www.agrarian.co.nz

#34: Human-Centered Selling w/ Andy Paul

This week we got super lucky to convince best-selling author and world top 10 sales podcast host Andy Paul on the show. Andy is a massive advocate for human connection when it comes to effective selling. He shares many insights gathered from a 50 year career in sales when he first started out with Apple. We talk about showing up as you as a sales person, the importance of creating memorable buying experiences, why follow up questions are vital, important difference and distinction between knowledge and understanding your prospects and why AI and machine learning will never replace human-based selling. Andy also shares his 4 core pillars of selling: connection, credibility, curiousity and generousity.

Plenty to listen and learn in this show Team. Enjoy! Show Notes: To find out more about Andy feel free to connect with him on ⁠LinkedIn⁠ Make sure you also follow and subscribe to his excellent podcast – ⁠The Sales Enablement Podcast⁠

To buy his latest book click ⁠here⁠

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook ⁠here⁠ Connect with or Follow me on ⁠LinkedIn⁠

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) ⁠here⁠ To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join ⁠here⁠

For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠here⁠ or for mangers with our Rural Sales Manager Mastery™ programme ⁠here⁠ For more on us, what we do and who we work with: ⁠www.agrarian.co.nz

Episode #33: Speaking From The Stage w/ Julia Jones NZX

Julia Jones is a well known to many on the NZ and Australian Ag speaker circuit and is also Head of Insights at NZX.

She has an infectious enthusiasm and energy so I got her on the show to talk about what makes her tick, her life lessons, advice for a friend, how to combat impostor syndrome and much more.

Julia is one to always watch – and follow.

Enjoy.

Show Notes:

To connect with Julia reach out to her on LinkedIn

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here

For more on us, what we do and who we work with: www.agrarian.co.nz

Episode #32: Managing Rural Men’s Health w/ Aaron Schultz

Aaron Schultz is the founder of Outback Mind Foundation doing great work in the field of rural men’s health.

Aaron and I talk about all the pressures of growing up in rural whether it be alcoholism, workaholism, depression, anger or anxiety.

We talk about the importance of routines and rituals, creating space and structure in your day, eliminating negative self-talk and how you can improve your mental health with things like exercise, reading and breathing.

Aaron is doing great work and is looking for corporate sponsors to help him do more great work with his men’s circles.

This is a great listen for any of you who might be struggling or recognise some of the stuff we talk about on this episode.

Show Notes:

For more on Aaron and the great work he does please visit https://www.outbackmind.org.au/

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

Episode #31: Exporting NZ Ag to South America w/ Gerry Williams

Gerry Williams is the founder of Pacific Basin Exports and his name might be recognised to a few of our New Zealand listeners.

Gerry is one of those humble blokes who’s done a lot and achieved a lot in life, and I encouraged him to come on to the show to share his story. Guys like Gerry have an enormous amount of life and business experience we can all learn from and we should all make and take the time to listen to others like him more than perhaps some of us do.

He shares the highs and lows of his journey when he was the first to start his own business exporting to South America when no one else was. He’s a tenacious, never say die type, thoroughly entertaining and has travelled to many countries and still lives life to full. He also gives his own advice to anyone starting out in Ag and the advice he’d give to his younger self.

It was a pleasure to chat with Gerry and be able to share his story here.

Show Notes:

For more on Gerry and what he and his CEO son Nick do please visit www.pbex.co.nz

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

#30: Search & SEO Tools and Tips w/ Kaylene Grieve

Did you know 93% of all purchases start with search?

Kaylene runs a successful search and content marketing agencies in Sydney who wanted to come on the show and share her wisdom on all things search, digital, SEO and lead generation.

We talk about what makes a good website vs a bad one, the importance of targeting the right keywords and how to set up your content and digital marketing strategy for success. 

You’ll learn a lot from this episode.

Show Notes:

If you’d like to take up Kaylene on her kind and free offer of a complete site audit for your rural business visit: ⁠https://www.salesseoandsocialmedia.com/⁠

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: ⁠https://www.ruralsalessuccess1.com/ebook⁠

Connect with or Follow me on LinkedIn: ⁠www.linkedin.com/in/stjohncraner⁠

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) ⁠here⁠

For more on us, what we do and who we work with: ⁠www.agrarian.co.nz

#29: Managing People & Performance w/ Stu Taylor

Stu Taylor is GM of Craigmore Sustainables, who I had the pleasure of studying alongside down at Lincoln University when we both completed our Kellogg Programmes many moons ago.

Stu is a big deep thinker and I’ve always admired him for his people management skills so I got him on the show to talk about just that.

We talk how to have those difficult courageous conversations, managing poor performance, what leadership means and much more.

If you manage a team then this is the episode for you to see the true potential of your people and how you can tap into that.

Enjoy.

Show Notes:

To connect with Stu feel free to connect with him on LinkedIn

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

#28: What We Can Learn From Coaching World-Class Athletes w/ Mark Elliot

This week we welcome Mark Elliot former High Performance Director of Triathlon NZ, Bike NZ, NZ Olympic Winter Sports and now Board Members of Paralympics NZ.

Mark and I talk about what it means to be a high performance coach training Olympians and world champions and the parallels we can draw between high performance sport and business.

Marks talks about the importance of taking care of the micro-details, winning at the margins, the process of pre-briefs and debriefs and what makes top athletes coachable.

This episode will give you insights into the minds of world-class coaching and coaches and how you can apply similar principles to lift the performance of your rural sales team.

Show Notes:

To find out more or connect with Mark feel free to connect with him on LinkedIn.

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

#27: Overcoming Adversity w/ IronMan World Champ Lynley Allison

This week we welcome my good mate Lynley Allison who has been an IronMan World Champion (Kona) and a top endurance athlete on NZ shores.

Lynley has been part of high-performance coaching most of her life including Triathlon NZ, Rowing NZ and Cycling NZ.

On this episode, Lynley shares her very personal story of how she had to overcome extreme adversity and face some tough choices.

You will learn immediately that Lynley is built tough and resilient and is a shining example to others on how to manage your mindset when facing life’s challenges.

We also talk about training, discipline, commitment, coaching, being coachable and where motivation comes from.

Show Notes:

To find out more about Melissa feel free to connect with her on Facebook: https://www.facebook.com/lynleyfish

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

#26: Removing the 5 Layers Of Buyer Resistance w/ Connie Whitman

This week we welcome Changing The Same Game host Connie Whitman who trains sales teams in banking, finance and credit unions in the US.

Connie is a big advocate of human-centred selling and shares some of the tools and techniques she teaches others.

We talk about the importance of listening vs speaking, how buyers communicate at a conscious and subconscious level and how to remove the increasing level of buyer resistance built from poor sales experiences and poor sales reps.

Show Notes:

To download a free copy of Connie’s Communication Style Assessment™: whitmanassoc.com/csa/

To find out more about her programme visit: whitmanassoc.thrivecart.com/eliminate-t…ls/partner/

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here: bit.ly/3voaPS7

For more on us, what we do and who we work with: www.agrarian.co.nz

#25: Selling High Touch In a High Tech World w/ Phil Gerbyshak

This week we welcome my good friend Phil Gerbyshak who is a US based sales trainer who runs a fantastic sales podcast with guests like Tom Peters, Seth Godin and Marshall Goldsmith so we got lucky getting Phil on the show.

Phil shares decades of sales insights and experience including his 5 Ps:

– pipeline
– preparation
– practice
– performance
– perfect

We talk about the importance of managing up for reps and managers and why deal coaching beats rep coaching. We also cover off why it’s vital to review all sales interactions.

Phil drops a ton of value especially at the end so make sure you hang in there you rural sales reps and sales managers!

Show Notes:

To find out more about Phil make sure you follow his podcast The Sales Leadership Show or sign up for his weekly sales mindset site: www.happyaf.substack.com

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here: bit.ly/3voaPS7

For more on us, what we do and who we work with: www.agrarian.co.nz

#24: How To Solve Sales Manager Mistakes w/ Wesleyne Greer

This week we welcome Wesleyne Greer, Founder and CEO of Transformed Sales. Wesleyne is a US based sales trainer and coach who runs a fantastic sales podcast that focusses specifically on training and teaching sales managers to become better sales leaders.

We talk about why sales managers deflect, deny and defer sales training for themselves and why the multiplicity of a sales manager makes a bigger impact than training sales teams alone. Any sales success always starts with the manager.

Wesleyne also shares how to successfully sell CRM to sales teams and why sales meetings should be about “skill builds” and not demotivating pipeline reviews.

This is a terrific show if you are a CEO or Managing Director who wants to get the best from your national sales manager in order to get the best from your frontline rural sales team.

Show Notes:

To find out more about Wesleyne, connect with her on LinkedIn to access a ton of free resources she generously shares (click on the link in her bio): https://www.linkedin.com/in/wesleyne/

You can also reach her and her team here: https://www.transformedsales.com/

+++

If you want to get a free copy of my How To Succeed In Rural Sales ebook (normally $US19.95 on Amazon), join my weekly rural sales email or find out more about our Rural Sales Success™ team training programme or our Rural Sales Manager Mastery™ training programme, please visit www.ruralsalessuccess.com where I share a ton of free tools and resources, just like I do with this podcast.

Appreciate it and appreciate you.

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

For more on us, what we do and who we work with: www.agrarian.co.nz

#23: Mastering Mental Models w/ Michael Simmons

This week we welcome learning machine and world-class leader Michael Simmons.

Michael is a best-selling author and has written for Time Magazine, Forbes and the Harvard Business Review. He’s best known for his coaching and training in teaching people how to learn.

He is an unapologetic life-long learner and has taught me a ton personally in the last decade including his famous “5 hour rule” for deliberate learning.

We discuss learning and how to learn, how to make time to learn, habits, energy management and using the framework of common mental models to help us make better decisions as humans.

I was so excited to finally get Michael on the show as he is a learning genius and inspiration. Enjoy.

Show Notes:

To connect and follow Michael: https://michaeldsimmons.medium.com/

To sign up for his $20/month Mental Model Club (which I highly recommend!): https://mentalmodelclub.com/

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.ruralsalessuccess.com

#21: Demystifying The Media Landscape w/ Pattrick Smellie

This week we welcome highly respected and recognised senior journalist and PR/Corporate Communications Expert Pattrick Smellie.

Pattrick has worked for The Australian, been Chair of the NZ Parliamentary Press Gallery and editor for the Dominion Post. Pattrick also worked under Finance Minister Roger Douglas back in the day and is now CEO of BusinessDesk – a leading media subscription company now owned by NZME, owners of the New Zealand Herald and Newstalk ZB.

Pattrick shares what makes a senior journalist tick and what they look for most in a story that makes it newsworthy. He also shares some stories and highlights from his illustrious career including meeting the Queen and sitting alongside Nelson Mandela for dinner.

If you’ve ever been intimidated by journalists and don’t know how their world works, Pattrick explains it all.

Enjoy.

Show Notes:

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz 

#20: Achieving Adaptability in a VUCA World with Richard Alderton

This week we talk to my good mate Richard Alderton who is an expert in Adaptability Coaching. Richard is a former CEO of DeLaval TetraPak and worked with GlaxoSmith Kline, Boots and now advises the NHS on adaptability.

We talk about how traditional change management doesn’t change anything and why adaptability works (focussing on the software of people) when change management doesn’t (the hardware of management).

Richard shares his 3 step process for adapting: curiosity, courage and velocity as we all try to manage this VUCA (volatile, uncertain, complex, ambiguous) world we live in.

He also teaches you how to manage but more importantly overcome the two biggest barriers and emotional expressions when we face change: fear and anxiety.

This is a good one to end on for 2022 which has been one hell of a rollercoaster and get set for 2023.

Enjoy

Show Notes:

To find out more about Richard and what he does to help businesses with change and adaptability visit: https://www.highperformancechange.com/ where you can download his brilliant book

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

#19: Selling To Farmers with Steve Hines

This week we welcome Steve Hines who runs a successful 700 cow dairy farm in Waikato, NZ and is a former Fonterra Shareholder Council Chairperson.

Steve talks about his previous career in sales and what you need to do to sell to farmers effectively in today’s world.

He shares a ton of tips and tools, along with the mistakes you shouldn’t make that come straight from a true blue farmer.

If you’re a rural rep or new to rural sales this is recommended listening for you.

Listen, learn and enjoy.

Show Notes

To find out more about Melissa or book her for your next conference (hint: she is an amazing speaker!) visit: futurecentre.nz/

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

Episode #15: Influence, Persuasion & Negotiation with Richard Petrie

This week we talk to Richard Petrie, former NZ Black Caps cricketer, coach and consultant who now specialises in advising architectural firms on optimising their sales and marketing.

Richard shares the same passion and curiousity on human behaviour, nature and biases so we have a great conversation based on his big cerebral brain.

We talk about finding out what people want and helping them get it as well as him taking me through a live persuasion exercise (spoiler alert: he’s very good!).

If you want to get better at persuading and influencing people – personally or professionally – this show is a masterclass for you.

Show Notes:

To find out more about Richard and what he does visit: richard@mt2.co.nz

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

Episode #14: Marketing and Selling to Rural Women with Chanelle O’Sullivan

This week we welcome my good mate Chanelle O’Sullivan who is founder of Farming Mums NZ which has 16k followers and up to 100 posts a day.

She is also a massive, fast-paced ambitious entrepreneurial machine, a speaker on the Ag conference circuit, writer, Lincoln scholar, former veterinarian nurse and mother of 2 who now lives in Glenorchy, Otago.

Like all my guests, Chanelle isn’t afraid to speak her mind and share her valuable views, so we got her on the show.

We talk about how companies can improve how they position and sell to rural women, often the CEO or CFO of the farming household.

We also talk about social media marketing tips.

Show Notes:

To find out more about Chanelle get in touch with her via Google or @chanelle.osullivan on Instagram.

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn to read my many articles: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

Episode #13: Effective Sales & Marketing with Russell Pearson

This week we welcome my buddy Russell Pearson who has been consulting and coaching professional service people and coaches for the last 25 years.
Russell is a well-articulated speaker, writer, blogger and thinker who brings some outside-in thinking to help us shake up what we think and know in Ag.

We talk about the importance of context, collaboration and co-creating messages with your marketplace.

PS. He has a very silky late night FM radio DJ voice. I could listen to him speak forever : )

Show Notes:

To find out more about Russell and what he does and who he serves: www.russellpearson.com

+++

Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn to read my many articles: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

Episode #10: Leadership, Reflection & Resilience with Jamie Fitzgerald

This week we talk to Jamie Fitzgerald who holds the world record for rowing the transatlantic, is a well-known explorer and adventurer who attempted a return trip to Antarctica unassisted and has walked the National Te Araroa walkway here in New Zealand helping young kids. He also featured in the TVNZ show First Crossings with his partner in crime Kevin Biggar where they re-enact and tackle some of the great adventurer’s past journeys using the kit and gear they had at that time.

Jamie runs a high-performance coaching business based in Wellington working with NZTE, corporates and a few rural companies so he’s a good bloke to talk about the subject of performance and how it might relate to sales.

We talk about peak performance and the common blocks and barriers, why people shy away from accountability and some solutions, where to play and how to win and the importance of reflecting on performance and creating momentum by celebrating progress however small it might be.

Jamie shares some stories including his chats with the late Sir Edmund Hilary and why when you think you’re not succeeding you actually are. Enjoy.

Enjoy.

Show Notes:

To find out more about Jamie and what he and his team does visit: https://inspiringperformance.co.nz/

Take his Peak Performance Pulse test for free to how you and your organisation are aligned about their goal and purpose: https://inspiringperformance.co.nz/performance-pulse-check/

+++

Want a FREE copy of “How To Succeed In Rural Sales” Ebook? Help yourself here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

Episode #9: Addiction Coaching in Rural with Conrad Tracey

This week we talk to Melbourne-based Conrad Tracey, founder of Addiction Coaching Australia.

Conrad works with many in rural who may be suffering from drug, alcohol or gambling addiction. He also coaches on anger management, workaholism and screen addiction or pornography.

We talk about trauma, triggers, signs, what partners see and witness and some solutions starting with self-awareness. If you or you as a partner have a person in their lives who may be suffering from an addiction that is holding them back then this might be the show you want to listen to.

Enjoy.

Show Notes:

To find out more about Conrad and what he and his team does visit: https://addictioncoachingaustralia.com.au/ or Google “Conrad Tracey” to see the many ways you can get in contact with them if you need to reach out and get some help.

Want a FREE copy of “How To Master Rural Sales” Ebook? Help yourself here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

Episode #8: Marketing Management & Metrics with Darren Woolley, CEO TrinityP3

This week we talk to Global CEO and Founder Darren Woolley who runs Marketing Management consultancy TrinityP3.

Darren advises clients and agencies on how to build better relationships and better performance using a range of tools, systems and strategies he and his team have been practicing since 2000.

We talk about marketing trends, agency models of the future, accountability and attribution and the role of media. This is a good one.

Enjoy.

Show Notes:

To find out more about Darren and what he and his TrinityP3 team does visit: www.trinityp3.com

To contact Darren Woolley directly and talk about how to improve client-agency performance email: darren@trinityp3.com

Want a FREE copy of “How To Master Rural Sales” Ebook? Help yourself here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

Episode #7: Leadership, Adaptability & Resilience with Otis McGregor, Former Green Beret US Army Lieutenant Colonel

This week we talk to retired lieutenant colonel Otis McGregor who has seen over 25 years of active service in the US Army and Green Berets – the special forces unit of the US Army.

Otis teaches and trains companies on leadership and purpose, drawing from his vast military background which saw him in active service in Iraq, Afghanistan and even the Artic.

We talk about leadership, adaptability, strategy and what it takes to lead a team.

PS. Otis’s big boss was US Navy Admiral William McRaven who’s clocked up 14m+ views on his very famous YouTube speech: https://www.youtube.com/watch?v=3sK3wJAxGfs&ab_channel=Goalcast

Enjoy.

Show Notes:

To find out more about Otis and what he and his team does please visit: https://www.tribe-purpose.com/

Want a FREE copy of “How To Master Rural Sales” Ebook? Help yourself here: https://www.ruralsalessuccess1.com/ebook

Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner

Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here

For more on us, what we do and who we work with: www.agrarian.co.nz

Episode #6: Sales, Marketing & Agency Trends with James Kemp

Episode #5: Time and Energy Management + Productivity w/ Neil Wagstaff

This week’s show takes a look at the connection between time management and energy management. Productivity and performance are always big factors in rural sales so you don’t want to miss this one if you want to learn ways in which you can get more done.

Episode #4: Online Marketing with Phil Grant from NZ Natural Clothing

Our guest for today has a strong connection with the rural retail industry and runs one of the top retail stores in New Zealand called New Zealand Natural Clothing that sells iconic rural clothing brands like Norsewear and Swanndri. Owner Phil Grant will generously shares how online and content marketing contributed to the phenomenal growth of his business and how it thrived even before COVID (his two physical stores are up 200% and he’s had to hire 2 new staff as a result).

Topics discussed in this episode:

• How to run a successful email campaign based on keyword searches
• Why email marketing is crucial to your business
• How to grow your email list and turn it into one of your biggest
  business assets using the right incentive (a 5% off voucher)
• How quality blogging can benefit your business
• SEO guide on organic and paid search
• Why you should treat people online like they’ve just walked in the door
• The importance of title testing
• Phil’s views on the future of Fieldays
• How 50% of this sales are made from just 5 product SKUs

Phil will also share how social media contributed an exponential growth during COVID lockdown and how he turned down Amazon to start with his very own .com platform with the help of offshore contractors.

Resources:

• nznaturalclothingshop.co.nz
• www.facebook.com/NewZealandNaturalClothing
• www.fieldays.co.nz
• The Science of Sales Podcast – Online Marketing with Phil Grant from NZ Natural Clothing_shownotes
• The Science of Sales Podcast – Online Marketing with Phil Grant from NZ Natural Clothing_transcript

Episode #3: How To Learn LinkedIn with Anne Miles

Our guest today is one of Australia’s multi-talented marketing communication experts Anne Miles who runs her very own super-successful global creative community Suits and Sneakers.

In this show, Anne shares her insights, tips and tricks on how to master LinkedIn and move it from social media platform to your very own marketing machine.

Topics discussed in this episode:

• The single biggest mistake people make when using LinkedIn
• How to optimise your LinkedIn profile for prospecting
• How to use LinkedIn Search more effectively for keywords (not names)
• Why you should only blog on LinkedIn (and not your website)
• Why you should stick to your specialist content (and not go too broad)
• Anne will show how writing just one article on LinkedIn earnt her 198 emails and over $3million dollars of deal flow.

She’ll also share how she went from 1000 to 17,000 followers in under 2 years and talks about some of her success stories where she has helped land many valuable leads for her top LinkedIn clients.

Resources:

• www.suitsandsneakers.global
• Anne’s next LinkedIn Learning Webinar (the scripts are a-m-a-z-i-n-g!)
• Science of Sales Podcast – How To Learn LinkedIn with Anne Miles_transcript