Training = Trust: Is Your Sales Game Strong Enough?
Teachers, police officers, pilots, firefighters, vets, nurses, and doctors consistently top the list of the most trusted professionals. But what [...]
Blogs
Here’s Why Psychology Beats Technology Every Time (Human Brains Matter in Rural Business)
Almost every rural business I meet is sweating the tech—and struggling with the content. You’re obsessing over platforms, pixels, hashtags, AI [...]
Where Do Your Pricing Problems Come from? Positioning Problems – Yes It Is!
Let’s talk about pricing—a source of frustration for so many rural businesses. Everywhere I go, I hear the same concerns: “Our customers are too [...]
Fishing Where the Fishes Are: Learn How to Catch the Right Rural Customers
There’s a legendary story about US bank robber Will Sutton. When asked by a judge why he robbed banks, he famously replied: “Because that’s where [...]
Know The Metrics Rural Businesses Can’t Afford to Ignore
I’m a big believer in measuring the things that matter. Funny how, when we measure something, it suddenly gets done. It’s like shining a [...]
Light on Leads? Ditch the Scattergun, Embrace the Sniper Approach
If you’re light on leads, you’re not alone. Many rural businesses face the same challenge. But instead of solving the problem strategically, they [...]
Stopping Your Rural Prospects from Procrastinating – Here’s How to Do It
Don’t you wish your rural prospects would just get on with it? They’ve been stuck in decision limbo for months, and you’re left hanging, [...]
The Morning Habit That’s Killing Your Productivity (And How to Fix It)
We’re all busy. There never seems to be enough time in the day to get everything done. Sound familiar? I’ve been there—years of chasing my tail, [...]
Here’s What You Need to Know Why Your Pricing Deserves a Promotion
When it comes to the 4Ps of marketing, price often gets left in the dust while product and promotion bask in the spotlight. Yet price is the [...]
