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Let’s talk about pricing—a source of frustration for so many rural businesses.  Everywhere I go, I hear the same concerns: “Our customers are too price-focused!” or “We can’t charge more because [...]

There’s a legendary story about US bank robber Will Sutton. When asked by a judge why he robbed banks, he famously replied: “Because that’s where the money is.”  Sutton wasn’t a marketer, but his [...]

I’m a big believer in measuring the things that matter. Funny how, when we measure something, it suddenly gets done. It’s like shining a spotlight on it—the focus brings results.  But here’s the [...]

If you’re light on leads, you’re not alone. Many rural businesses face the same challenge. But instead of solving the problem strategically, they often default to a scattergun approach: [...]

Don’t you wish your rural prospects would just get on with it? They’ve been stuck in decision limbo for months, and you’re left hanging, frustrated, and waiting for the green light to close the [...]

We’re all busy. There never seems to be enough time in the day to get everything done. Sound familiar?  I’ve been there—years of chasing my tail, convinced I was being productive when, in [...]

When it comes to the 4Ps of marketing, price often gets left in the dust while product and promotion bask in the spotlight. Yet price is the single biggest determinant of profit—so why isn’t it [...]

Let’s talk about the one word that gets tossed around in rural sales and marketing like confetti: value.  We all love to talk about value propositions, but here’s the hard truth: most of us get [...]

Price pressure is as common in agri-sales as mud on your boots. If you’re not careful, it can pulverize your margins and force you into a downward spiral of discounts that lead to destruction.  [...]

Let’s get real: if your newsletters aren’t working, the problem isn’t the channel—it’s your content.  Too often, I see rural marketers quick to blame the platform when results don’t meet [...]