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You don’t need to be Einstein to understand this simple concept: if you keep doing the same thing over and over, expecting different results, you’re simply not going to get anywhere. Yet, this is [...]

A concept hit me square in the face during a Wim Hof training session with New Zealand’s only accredited trainer. This trainer has worked with some heavy hitters like UFC fighter Israel Adesanya [...]

In the world of rural sales, it’s easy to think that all buyers are alike. But here’s the truth: every buyer is different. You might have heard of personality assessments like Myers-Briggs or [...]

Teachers, police officers, pilots, firefighters, vets, nurses, and doctors consistently top the list of the most trusted professionals. But what do they all have in common? A deep commitment to [...]

Almost every rural business I meet is sweating the tech—and struggling with the content. You’re obsessing over platforms, pixels, hashtags, AI tools, and “the algorithm” like it’s gospel, yet the [...]

Let’s talk about pricing—a source of frustration for so many rural businesses.  Everywhere I go, I hear the same concerns: “Our customers are too price-focused!” or “We can’t charge more because [...]

There’s a legendary story about US bank robber Will Sutton. When asked by a judge why he robbed banks, he famously replied: “Because that’s where the money is.”  Sutton wasn’t a marketer, but his [...]

I’m a big believer in measuring the things that matter. Funny how, when we measure something, it suddenly gets done. It’s like shining a spotlight on it—the focus brings results.  But here’s the [...]

If you’re light on leads, you’re not alone. Many rural businesses face the same challenge. But instead of solving the problem strategically, they often default to a scattergun approach: [...]

Don’t you wish your rural prospects would just get on with it? They’ve been stuck in decision limbo for months, and you’re left hanging, frustrated, and waiting for the green light to close the [...]