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Rural sales and marketing training company. Rural sales and marketing training company.
  • Home
  • About
    • Our Story
    • Our Guarantee
    • Our Model
    • Our Team
  • Services
    • Rural Sales Training
    • Rural Marketing Research
    • Rural Marketing Planning
    • Go To Market Strategies
    • Brand Story
    • Communications Audits
    • Sponsorship Strategy
    • Customer Experience
  • Experience
  • Work
  • Blog
  • Resources
    • Free Stuff
    • Podcasts
    • Media
    • Presentations
    • E Books
    • Courses
      • Rural Sales Success™ Programme
      • Rural Sales Manager Mastery™ Programme
      • Rural Marketing Mastery™ Programme
    • Rural Sales Training Calculator
    • Rural Sales Competency Assessment
  • Contact

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Home » All
 Know Your Numbers
0
By St John
In All, Rural Sales Training
Posted August 18, 2022

Know Your Numbers

People say “sales is about numbers”. It is but you need to focus on the right numbers not the wrong ones. At a basic level you should focus on the number of leads you have. But unless [...]

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 We Just Need To Increase Our Awareness!
0
By St John
In All, Rural Sales Training, Rural Strategy
Posted August 11, 2022

We Just Need To Increase Our Awareness!

I often hear this veiled cry of desperation from rural marketing departments or uneducated sales people. My challenge is always: awareness of what? The question is designed to get you to think [...]

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 [Rural Sales] The Difference Between Pains And Problems
0
By St John
In All, Psychology, Rural Sales, Rural Strategy
Posted May 24, 2022

[Rural Sales] The Difference Between Pains And Problems

The problem with problems is they are public, whereas pains are private. We have to get past problems to get to pains because when something pains us, it is specific and sensitive to us. And when [...]

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 How To Get That First Appointment With Your Rural Prospect
0
By St John
In All
Posted November 25, 2021

How To Get That First Appointment With Your Rural Prospect

What’s the first thing that goes through your mind when someone rings you who you don’t know? “They’re going to try and sell me something I don’t need” Rural [...]

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 How To Break Through Your Rural Sales Plateau
0
By St John
In All, Rural Sales, Rural Strategy
Posted August 31, 2021

How To Break Through Your Rural Sales Plateau

Let’s assume you’re making the same top-line revenue you did last year and the year before that. Your margins and costs are getting tighter and you can’t pass on or raise your [...]

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 Which One Do You Want To Be?
0
By St John
In All
Posted September 15, 2020

Which One Do You Want To Be?

Choosing to be liked or respected is a conundrum for many of us. Like cognitive dissonance creates that battle in your brain, you are left with the question of which one you [...]

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 “Tough Times Don’t Last, Tough People Do.”​
0
By St John
In All, Productivity
Posted June 4, 2020

“Tough Times Don’t Last, Tough People Do.”​

The hardest decisions are always the right decisions. Some businesses right now will be facing them thick and fast. Taking the easy path is always easy. Taking the path no one has [...]

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 How To Stop Your Sales Reps Holding You To Ransom
0
By St John
In All, Rural Sales
Posted May 29, 2020

How To Stop Your Sales Reps Holding You To Ransom

Rural reps often regard your customers as their own, referring to them as “my customers” which is a telling choice of language. Book-buying only reinforces this fact. We see this [...]

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 Why Your Rural Sales Reps Won’t Sell Remotely
0
By St John
In All, Rural Sales
Posted May 20, 2020

Why Your Rural Sales Reps Won’t Sell Remotely

Remote selling isn’t something new yet we’re seeing a lot of resistance to it right now. Many clients are telling us their reps won’t sell remotely, complaining that [...]

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 Do You Need To Downsize?
0
By St John
In All, Rural Sales
Posted April 30, 2020

Do You Need To Downsize?

In times like this you need a lean and mean business machine. You have to cut all waste from your system. It’s become apparent there was a lot of fat floating around. Unnecessary business trips, [...]

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