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Rural sales and marketing training company. Rural sales and marketing training company.
  • Home
  • About
    • Our Story
    • Our Guarantee
    • Our Model
    • Our Team
  • Services
    • Rural Sales Training
    • Rural Marketing Research
    • Rural Marketing Planning
    • Go To Market Strategies
    • Brand Story
    • Communications Audits
    • Sponsorship Strategy
    • Customer Experience
  • Experience
  • Work
  • Blog
  • Resources
    • Free Stuff
    • Podcasts
    • Media
    • Presentations
    • eBooks
    • Courses
      • Rural Sales Success™ Programme
      • Rural Sales Manager Mastery™ Programme
      • Rural Marketing Mastery™ Programme
    • Rural Sales Training Calculator
    • Rural Sales Competency Assessment
  • Contact
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Home » All
 Stop the Spiral: How to Turn Diminishing Returns into Accelerating Success
0
By St John
In All
Posted June 24, 2025

Stop the Spiral: How to Turn Diminishing Returns into Accelerating Success

You don’t need to be Einstein to understand this simple concept: if you keep doing the same thing over and over, expecting different results, you’re simply not going to get anywhere. Yet, this is [...]

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 Comfort Costs You More Than You Think & Discomfort Drives Rural Sales Growth
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By St John
In All
Posted June 17, 2025

Comfort Costs You More Than You Think & Discomfort Drives Rural Sales Growth

A concept hit me square in the face during a Wim Hof training session with New Zealand’s only accredited trainer. This trainer has worked with some heavy hitters like UFC fighter Israel Adesanya [...]

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 Crack the Code: Master Buyer Personas to Boost Your Sales
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By St John
In All
Posted June 10, 2025

Crack the Code: Master Buyer Personas to Boost Your Sales

In the world of rural sales, it’s easy to think that all buyers are alike. But here’s the truth: every buyer is different. You might have heard of personality assessments like Myers-Briggs or [...]

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 Training = Trust: Is Your Sales Game Strong Enough?
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By St John
In All
Posted June 3, 2025

Training = Trust: Is Your Sales Game Strong Enough?

Teachers, police officers, pilots, firefighters, vets, nurses, and doctors consistently top the list of the most trusted professionals. But what do they all have in common? A deep commitment to [...]

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 Here’s Why Psychology Beats Technology Every Time (Human Brains Matter in Rural Business)
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By St John
In All
Posted May 27, 2025

Here’s Why Psychology Beats Technology Every Time (Human Brains Matter in Rural Business)

Almost every rural business I meet is sweating the tech—and struggling with the content. You’re obsessing over platforms, pixels, hashtags, AI tools, and “the algorithm” like it’s gospel, yet the [...]

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 Where Do Your Pricing Problems Come from? Positioning Problems – Yes It Is!
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By St John
In All
Posted May 20, 2025

Where Do Your Pricing Problems Come from? Positioning Problems – Yes It Is!

Let’s talk about pricing—a source of frustration for so many rural businesses.  Everywhere I go, I hear the same concerns: “Our customers are too price-focused!” or “We can’t charge more because [...]

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 Fishing Where the Fishes Are: Learn How to Catch the Right Rural Customers
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By St John
In All
Posted May 13, 2025

Fishing Where the Fishes Are: Learn How to Catch the Right Rural Customers

There’s a legendary story about US bank robber Will Sutton. When asked by a judge why he robbed banks, he famously replied: “Because that’s where the money is.”  Sutton wasn’t a marketer, but his [...]

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 Know The Metrics Rural Businesses Can’t Afford to Ignore
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By St John
In All
Posted May 6, 2025

Know The Metrics Rural Businesses Can’t Afford to Ignore

I’m a big believer in measuring the things that matter. Funny how, when we measure something, it suddenly gets done. It’s like shining a spotlight on it—the focus brings results.  But here’s the [...]

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 Light on Leads? Ditch the Scattergun, Embrace the Sniper Approach
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By St John
In All
Posted April 29, 2025

Light on Leads? Ditch the Scattergun, Embrace the Sniper Approach

If you’re light on leads, you’re not alone. Many rural businesses face the same challenge. But instead of solving the problem strategically, they often default to a scattergun approach: [...]

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 Stopping Your Rural Prospects from Procrastinating – Here’s How to Do It
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By St John
In All
Posted April 22, 2025

Stopping Your Rural Prospects from Procrastinating – Here’s How to Do It

Don’t you wish your rural prospects would just get on with it? They’ve been stuck in decision limbo for months, and you’re left hanging, frustrated, and waiting for the green light to close the [...]

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    Agrarian-client-your-client-development-plan-ebook
    Client Development Plan Cheat SheetGET YOUR FREE COPY NOW

    The single fastest way to make more rural sales is to develop the business and clients you already have. Use this comprehensive Client Development Cheat Sheet to walk you through how you do it right.

    You will be cross-selling and in share of wallet world before you know it!

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