“Everything that needs to be said has been said already. But since no one was listening, everything must be said again.” – Andre Gide. Yes, I’m banging that bloody drum again. Why St [...]
The problem with problems is they are public, whereas pains are private. We have to get past problems to get to pains because when something pains us, it is specific and sensitive to us. And when [...]
Making more rural sales is pretty simple based on a few key principles: Position your product or service as valuable, useful and different (so you don’t have to compete on price) Give more [...]
Understanding the emotional drivers behind your customer's decisions can be very rewarding especially for those rural marketers who want to get closer to their customers and secure more sales.