Rural Marketing Agency

Making more rural sales is pretty simple based on a few key principles: Position your product or service as valuable, useful and different (so you don’t have to compete on price) Give more [...]

Sales is one of those professions where there is little structure. Many rural reps spent a lot of their time remotely travelling across their territory with little structure or system [...]

Some of you might be attending New Zealand National Fieldays this week. Some of you will pull it off because you were prepared. You’ve worked on an irresistible offer, primed and pumped [...]

It’s so important to properly define your problem. Rural companies come to us saying they have a marketing problem when in fact, after some digging and diagnosis, we find it’s a [...]

Poor behaviour in children is often more about bad parenting than bad kids. If you want to make more rural sales you need to learn how to relate and motivate more. I came across this amazing [...]

Facebook is designed by the best psychologists and anthropologists in the business. And if you’ve watched The Social Dilemma you now know this for sure. Sadly, it’s an addiction for [...]

Now is the time to ensure your rural marketing machine is making money rather than costing you money. When times get tough the first thing to always go in the budget is marketing. And so it [...]

Salespeople can be very persuasive. It’s their job. This means you need to be especially on your game when interviewing sales positions. Doing your homework and preparing well, just like [...]

They call them vanity metrics. Likes and comments from loyal staff but no engagement from actual customers. The problem with vanity metrics is you're spending vast sums of time and money creating [...]