Rural Sales Training

The pipeline is thin. A few quotes have gone quiet. The team is travelling plenty, answering messages and staying busy, but new conversations are not appearing at the rate the business needs. [...]

At my gym, I see inconsistency in its full form. New people arrive for class fired up, ready to change their lives. They do a couple of sessions. Then they disappear. Sales teams do the same [...]

A rural sales manager watches one of their reps get stuck in a customer conversation. The rep is wobbling. The objection catches them off guard. The customer pushes back on price. The next [...]

It usually doesn’t look dramatic. It looks like the phone call you meant to return but didn’t. It looks like the driveway you meant to turn into on the way home Friday afternoon, but talked [...]

You have probably heard the old sales line that most deals are won after multiple follow-ups. Fine. That may be true. But a lot of rural reps take the wrong lesson from it. They hear “follow up [...]

How often have you bought the cheaper version of something, only to regret it when it failed? I have. This summer I bought five plastic water timers. They were $9.99 each. Cheap enough to feel [...]

Most rural sales reps eventually hit what I call the OK Plateau. They do just enough to justify their salary, keep their sales manager off their back and stay comfortably employed. They [...]

When you go to the doctor, you present your problem to them. The doctor doesn’t walk into the room and immediately tell you what is wrong with you. They consult with you first. They ask [...]

How to Start an Effective Rural Sales Conversation Using Neuroscience What if the way you start your next sales meeting could make the difference between a customer opening up to you or shutting [...]

Why Consistency Beats Intensity in Rural Sales Every salesperson experiences a sales slump at some point. The phone stops ringing. Enquiries slow down. Deals take longer to close. Suddenly, the [...]