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Rural sales and marketing training company. Rural sales and marketing training company.
  • Home
  • About
    • Our Story
    • Our Guarantee
    • Our Model
    • Our Team
  • Services
    • Rural Sales Training
    • Rural Marketing Research
    • Rural Marketing Planning
    • Go To Market Strategies
    • Brand Story
    • Communications Audits
    • Sponsorship Strategy
    • Customer Experience
  • Experience
  • Work
  • Blog
  • Resources
    • Free Stuff
    • Podcasts
    • Media
    • Presentations
    • E Books
    • Courses
      • Rural Sales Success™ Programme
      • Rural Sales Manager Mastery™ Programme
      • Rural Marketing Mastery™ Programme
    • Rural Sales Training Calculator
    • Rural Sales Competency Assessment
  • Contact

Rural Sales Training

Home » Rural Sales Training
 10 Reasons Why The Traditional Sales Training Industry Is Broken & How You Fix It
0
By St John
In Rural Sales Training
Posted July 25, 2023

10 Reasons Why The Traditional Sales Training Industry Is Broken & How You Fix It

In the ever-changing, increasingly challenging world of rural sales, training is crucial to ensure your sales team remain relevant and performs to their highest potential. However, the [...]

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 The 5 Most Effective Ways To Retain Your Top Rural Sales Talent
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By St John
In Rural Sales Training, Rural Strategy
Posted April 28, 2023

The 5 Most Effective Ways To Retain Your Top Rural Sales Talent

Research shows that the average sales rep turnover of 34% is twice that of any other career discipline (15%). Sales can be brutal on the frontline so this makes sense. But continual turnover can [...]

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 7 Red Flags That Show You Can’t Trust Your Sales Trainer
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By St John
In Rural Sales Training
Posted December 23, 2022

7 Red Flags That Show You Can’t Trust Your Sales Trainer

The traditional sales training system is inherently broken. Role playing hypothetical generic sales situations are not going to help your rural sales team win. Generic, cookie-cutter sales [...]

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 7 Techniques Sales Trainers Taught Your Rural Business That Are Very Wrong
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By St John
In Rural Sales Training
Posted December 7, 2022

7 Techniques Sales Trainers Taught Your Rural Business That Are Very Wrong

Always Be Closing, open-ended questions and sleazy sales tactics went out in the 1980s. The traditional sales training model is broken yet they still peddle out-dated models of selling. These [...]

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 Rural Sales: Sell The Way You Buy
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By St John
In Rural Sales Training
Posted October 19, 2022

Rural Sales: Sell The Way You Buy

Why do we continue to train rural sales teams using out-dated techniques that we would hate as buyers? Hard core, ABC, puppy dog closing techniques no longer work. They just piss your farming [...]

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 10 Important Questions To Ask Before You Appoint Your Next Rural Sales Training Provider
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By St John
In Rural Sales, Rural Sales Training
Posted September 13, 2022

10 Important Questions To Ask Before You Appoint Your Next Rural Sales Training Provider

Getting your rural sales team sold on training isn’t easy. Like poor sales people that have gone before them, poor sales trainers makes your job that much harder too. Getting your team excited [...]

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 Stop Relying On Referrals
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By St John
In Rural Sales Training, Rural Strategy
Posted September 8, 2022

Stop Relying On Referrals

When rural companies proudly tell me they rely on word of mouth referrals, I think how much money they are missing out on. The problem is referrals – whilst the best kind of lead – [...]

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 Better To Keep Up Than Catch Up
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By St John
In Rural Sales Training, Rural Strategy
Posted August 25, 2022

Better To Keep Up Than Catch Up

When you don’t have any leads it’s because of what you didn’t do 3 months before, not what you need to do now. If you know your sales cycle well, you’ll know that it takes [...]

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 Know Your Numbers
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By St John
In All, Rural Sales Training
Posted August 18, 2022

Know Your Numbers

People say “sales is about numbers”. It is but you need to focus on the right numbers not the wrong ones. At a basic level you should focus on the number of leads you have. But unless [...]

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 We Just Need To Increase Our Awareness!
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By St John
In All, Rural Sales Training, Rural Strategy
Posted August 11, 2022

We Just Need To Increase Our Awareness!

I often hear this veiled cry of desperation from rural marketing departments or uneducated sales people. My challenge is always: awareness of what? The question is designed to get you to think [...]

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