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We talk a lot about capital gains but it’s time we spoke about the human capital of our farmers. Our farmers are resilient, hard-working, resourceful people who do the best with what they have [...]

Most rural marketing is mediocre and misses the mark. Why? Because it doesn’t connect with the conversation customers are having with themselves. Such a simple principle, yet so often [...]

Truth and proof are the currencies of trust and NZ Ag needs more trust than ever. We are under huge pressure to prove to those outside our industry that we are the true stewards of the land we [...]

The problem with most rural marketing is it skims the surface. The posts, blogs and content I see and read talk in “we” language not “me” language. They serve their own needs rather than those of [...]

Don’t beat yourself up 2019 people. I’m giving you permission to say it’s ok to have enemies in business. Why? Because enemies energise you to become better so you [...]

It kills me when I meet rural companies that are visibly under-performing in sales yet still retain such an inwardly focussed vision. They focus on operations, they focus on finance, they focus [...]

Telling the same story over and over again gets boring. It becomes tiresome for the listener and then they stop listening. That’s the concern I have with all the talk I keep hearing about [...]

When your rural marketing manager doesn’t know what he or she is doing it can get expensive. This problem is compounded by the fact that often management don’t know what they should be [...]

There’s a lot of crap content out there. My LinkedIn feed alone is full of self-promoting “look what we won” or “look what we did” humble brag types who should know better. Content like this [...]

My mission is to champion life-long learning among rural business owners using education-based sales and marketing content that teaches them and their teams how to remain relevant and be more [...]