“Tough Times Don’t Last, Tough People Do.”
The hardest decisions are always the right decisions. Some businesses right now will be facing them thick and fast. Taking the easy path is always easy. Taking the path no one has [...]
Sales Are Still Essential
Wow. What a week we’ve just had. Hopefully you’ve managed to catch your breath, settle in and adapt to your new normal for now in lockdown. Last week a lot of businesses faced the [...]
How Ready And Resilient is Your Rural Business For The Next Downturn?
Rural is in bloody good shape right now. Milk payout forecast is good, meat schedule prices are at an all-time high and horticulture is still punching well above its weight. Log prices have [...]
Why Your Rural Marketing Needs To Be Less Efficient And More Effective
An age-old argument. A bit like chicken and egg. Which comes first: efficiency or effectiveness? I’ll declare I am firmly in the effectiveness camp. And I’ll tell you why: I see so [...]
