How to have a Fielday every day
Some of you might be attending New Zealand National Fieldays this week. Some of you will pull it off because you were prepared. You’ve worked on an irresistible offer, primed and pumped [...]
Is The Fieldays Formula Too Simplistic For Today’s Rural Marketer?
2018 marks the 50th anniversary of Fieldays at Mystery Creek and is the biggest show in town. Whilst it has many advocates, including its own passionate PR dept, equally there are as many who [...]
NZ National Fieldays: Is It Working For You?
Last week marked my 7th Fieldays and it got me wondering. How effective is it as a marketing and sales channel? Is it the lazy option i.e. build it and hope they will come or is it the smartest [...]
