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The 7 Brutal Marketing Truths Every Rural Marketer Needs To Hear | Most rural marketers miss the mark with their marketing. They don’t dig deep enough and pay lip service to their market from [...]

It’s so important to properly define your problem. Rural companies come to us saying they have a marketing problem when in fact, after some digging and diagnosis, we find it’s a [...]

The Sale Experience is often over-shadowed by its cooler cousin Customer Experience (CX). This is because anything to do with “sales” has always been seen as a business that is below [...]

Netflix said the more rules you have in your culture the more your culture is broken. The same can be said for sales. The more you need to manage your sales team, the more signals you have that [...]

If every one of us has different DNA, why do we insist that our Ag companies have to share one central story? I’m witnessing an abuse of storytelling and have to admit to becoming a bit [...]