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We’ve been in the privileged position to interview, teach and train hundreds of rural sales reps over the years. This means we get to see what separates the great from the good. Here are [...]

Rural reps often regard your customers as their own, referring to them as “my customers” which is a telling choice of language. Book-buying only reinforces this fact. We see this [...]

Remote selling isn’t something new yet we’re seeing a lot of resistance to it right now. Many clients are telling us their reps won’t sell remotely, complaining that [...]

In times like this you need a lean and mean business machine. You have to cut all waste from your system. It’s become apparent there was a lot of fat floating around. Unnecessary business trips, [...]

Rural is in bloody good shape right now. Milk payout forecast is good, meat schedule prices are at an all-time high and horticulture is still punching well above its weight. Log prices have [...]

Truth and proof are the currencies of trust and NZ Ag needs more trust than ever. We are under huge pressure to prove to those outside our industry that we are the true stewards of the land we [...]

Sales is getting harder for everyone. Only 29% of people want to talk to a salesperson to learn more about a product whilst 62% will consult a search engine. 57% of the purchase decision is [...]