Rural Strategy

Influence is something we all want. Whether it’s the board table, amongst peers or with our kids. But when it comes to marketing we ignore it. We reach out to our network before we Google or pay [...]

When we find truth we create trust so when it comes to branding you need to tell your truth and tell it well. That way people will know you're the real deal. Humans are hard wired to seek the [...]

We’re too small a country to be divided. Rather than look for differences and positions between rural and urban let’s look for a common ground and a shared vision: to be world-famous in food. [...]

It was 1999 when I moved to New Zealand. I was watching the All Blacks losing tight Bledisloe Tests in the last ten minutes to arch enemy Australia. The pace of the game was mesmerising but I [...]

Some of the best talent I have been privileged to work with run their own businesses because they are good enough which means they can. Only the good ones survive. The great thing about working [...]

Understanding the emotional drivers behind your customer's decisions can be very rewarding especially for those rural marketers who want to get closer to their customers and secure more sales.

Politicians compete for power in their constituencies and rural marketing and sales teams should be no different. Whilst many dislike politicians, these elected representatives compete every 3 [...]

Last week marked my 7th Fieldays and it got me wondering. How effective is it as a marketing and sales channel? Is it the lazy option i.e. build it and hope they will come or is it the smartest [...]

If every one of us has different DNA, why do we insist that our Ag companies have to share one central story? I’m witnessing an abuse of storytelling and have to admit to becoming a bit [...]