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Here are the problems most businesses – including rural – will be experiencing now or more so with COVID-19: – uncertain income – lack of or decline in sales – [...]

In times like this you need a lean and mean business machine. You have to cut all waste from your system. It’s become apparent there was a lot of fat floating around. Unnecessary business trips, [...]

Let’s not sugarcoat things here. Business and sales are going to get tougher before they get better. And the only way things get better is when we get better. When we don’t subject [...]

Now is the time to ensure your rural marketing machine is making money rather than costing you money. When times get tough the first thing to always go in the budget is marketing. And so it [...]

I’d ensure everything I do involves a great customer experience. Not just a great viewing experience: How I was on-boarded How I was communicated with How I was billed with different ways to pay [...]

The problem with most rural marketing is it skims the surface. The posts, blogs and content I see and read talk in “we” language not “me” language. They serve their own needs rather than those of [...]

It kills me when I meet rural companies that are visibly under-performing in sales yet still retain such an inwardly focussed vision. They focus on operations, they focus on finance, they focus [...]

When your rural marketing manager doesn’t know what he or she is doing it can get expensive. This problem is compounded by the fact that often management don’t know what they should be [...]

My mission is to champion life-long learning among rural business owners using education-based sales and marketing content that teaches them and their teams how to remain relevant and be more [...]

Every business I meet is struggling with content yet sweating the technology channels it uses. It’s frustrating to watch because they are focussing on the wrong thing but there is a simple [...]