Archives

Now is the time to ensure your rural marketing machine is making money rather than costing you money. When times get tough the first thing to always go in the budget is marketing. And so it [...]

An age-old argument. A bit like chicken and egg. Which comes first: efficiency or effectiveness? I’ll declare I am firmly in the effectiveness camp. And I’ll tell you why: I see so [...]

Truth and proof are the currencies of trust and NZ Ag needs more trust than ever. We are under huge pressure to prove to those outside our industry that we are the true stewards of the land we [...]

The problem with most rural marketing is it skims the surface. The posts, blogs and content I see and read talk in “we” language not “me” language. They serve their own needs rather than those of [...]

When your rural marketing manager doesn’t know what he or she is doing it can get expensive. This problem is compounded by the fact that often management don’t know what they should be [...]

Over the years I’ve worked with some great rural marketing managers and I’ve also met some poor ones. It’s the same for most of us, a mix of good and bad. So what distinguishes the best rural [...]

Not using a CRM means your rural sales team are flying blind making assumptions and relying on guesswork at best for forecasting and sales pipelines. That's a dangerous path that can give you [...]

Politicians compete for power in their constituencies and rural marketing and sales teams should be no different. Whilst many dislike politicians, these elected representatives compete every 3 [...]