Rural Marketing

Panicking has never made for good, sound decisions.  From a psychological and physiological point of view, our brains freeze when facing perceived threats and fear through a flood of adrenal [...]

The days of winging it are long gone. The game’s changed. What got you here won’t get you there. You are either moving forwards or backwards. There is no other way. In order to [...]

An age-old argument. A bit like chicken and egg. Which comes first: efficiency or effectiveness? I’ll declare I am firmly in the effectiveness camp. And I’ll tell you why: I see so [...]

We talk about visibility, profile or awareness all the time but few of us actually walk our talk. We pay lip service to it, don’t know how to do it or worse, fail to fire a shot at all. The [...]

The problem with most rural marketing is it skims the surface. The posts, blogs and content I see and read talk in “we” language not “me” language. They serve their own needs rather than those of [...]

When your rural marketing manager doesn’t know what he or she is doing it can get expensive. This problem is compounded by the fact that often management don’t know what they should be [...]

There’s a lot of crap content out there. My LinkedIn feed alone is full of self-promoting “look what we won” or “look what we did” humble brag types who should know better. Content like this [...]

Over the years I’ve worked with some great rural marketing managers and I’ve also met some poor ones. It’s the same for most of us, a mix of good and bad. So what distinguishes the best rural [...]

Influence is something we all want. Whether it’s the board table, amongst peers or with our kids. But when it comes to marketing we ignore it. We reach out to our network before we Google or pay [...]

2018 marks the 50th anniversary of Fieldays at Mystery Creek and is the biggest show in town. Whilst it has many advocates, including its own passionate PR dept, equally there are as many who [...]