Rural Brand Positioning

How often have you bought the cheaper version of something, only to regret it when it failed? I have. This summer I bought five plastic water timers. They were $9.99 each. Cheap enough to feel [...]

When your rural sales reps say this they can’t close. Instead of focussing on the close, they need to be focussing on the conversation. This is because all meaningful high purchase sales [...]

To grow your rural business you need to understand the buying behaviour of your customers. Having that data on hand means you can make informed decisions about which customers you should invest [...]

The days of winging it are long gone. The game’s changed. What got you here won’t get you there. You are either moving forwards or backwards. There is no other way. In order to [...]

Using the brand equity of someone else to prop up your own can signal a weak brand or a creative team who have run out of ideas. It seems if you have little brand credibility, you can simply [...]

Like our homes, lives, relationships and public infrastructure, brands need to be built on strong foundations and be kept well maintained. Short term cosmetics never pay off. If you build your [...]

NZ Ag is always on the back foot. Despite the rhetoric from leaders in industry about how we need to tell our story better, we continue to be out-gunned by lobby groups like SAFE, PETA and [...]