Rural Strategy

Here are the problems most businesses – including rural – will be experiencing now or more so with COVID-19: – uncertain income – lack of or decline in sales – [...]

Some of us have got soft. We’ve become addicted to comfort, convenience and cushiness. We don’t like shocks or setbacks because we see them as threats, not opportunities. These shocks and [...]

Panicking has never made for good, sound decisions.  From a psychological and physiological point of view, our brains freeze when facing perceived threats and fear through a flood of adrenal [...]

Rural is in bloody good shape right now. Milk payout forecast is good, meat schedule prices are at an all-time high and horticulture is still punching well above its weight. Log prices have [...]

The days of winging it are long gone. The game’s changed. What got you here won’t get you there. You are either moving forwards or backwards. There is no other way. In order to [...]

We talk a lot about capital gains but it’s time we spoke about the human capital of our farmers. Our farmers are resilient, hard-working, resourceful people who do the best with what they have [...]

My mission is to champion life-long learning among rural business owners using education-based sales and marketing content that teaches them and their teams how to remain relevant and be more [...]

Every business I meet is struggling with content yet sweating the technology channels it uses. It’s frustrating to watch because they are focussing on the wrong thing but there is a simple [...]

My mission is to champion life-long learning among rural sales and marketing professionals using education-based content so they and their companies can be more effective, productive and [...]

They call them vanity metrics. Likes and comments from loyal staff but no engagement from actual customers. The problem with vanity metrics is you're spending vast sums of time and money creating [...]