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Rural sales and marketing training company. Rural sales and marketing training company.
  • Home
  • About
    • Our Story
    • Our Guarantee
    • Our Model
    • Our Team
  • Services
    • Rural Sales Training
    • Rural Marketing Research
    • Rural Marketing Planning
    • Go To Market Strategies
    • Brand Story
    • Communications Audits
    • Sponsorship Strategy
    • Customer Experience
  • Experience
  • Work
  • Blog
  • Resources
    • Free Stuff
    • Podcasts
    • Media
    • Presentations
    • eBooks
    • Courses
      • Rural Sales Success™ Programme
      • Rural Sales Manager Mastery™ Programme
      • Rural Marketing Mastery™ Programme
    • Rural Sales Training Calculator
    • Rural Sales Competency Assessment
  • Contact
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Rural Sales

Home » Rural Sales
 Counterintuitive Questions: The Game-Changer for Rural Sales Strategies
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By St John
In Rural Sales
Posted January 14, 2025

Counterintuitive Questions: The Game-Changer for Rural Sales Strategies

In rural sales, doing what everyone else does is the fastest way to blend in—and get ignored. The secret to standing out? Being counterintuitive. Counterintuitive questions are your hidden power. [...]

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 Elevate Rural Sales: It’s Not What You Sell, But How You Sell
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By St John
In Rural Sales
Posted July 13, 2023

Elevate Rural Sales: It’s Not What You Sell, But How You Sell

Rural Sales Success: Explore why it’s not just about what you sell, but how you sell. Win rates have been on a constant decline for years now. Research shows any deals over $100,000 are won [...]

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 10 Important Questions To Ask Before You Appoint Your Next Rural Sales Training Provider
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By St John
In Rural Sales, Rural Sales Training
Posted September 13, 2022

10 Important Questions To Ask Before You Appoint Your Next Rural Sales Training Provider

Getting your rural sales team sold on training isn’t easy. Like poor sales people that have gone before them, poor sales trainers makes your job that much harder too. Getting your team excited [...]

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 Let’s call out Marketing for what it is
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By St John
In Rural Sales, Rural Sales Training, Rural Strategy
Posted June 14, 2022

Let’s call out Marketing for what it is

I want you to ban the word Marketing in your rural business and call it Sales Support instead. Brace yourself for the howls, complaints and massive amount of crap you’ll get when you put [...]

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 [Rural Sales] The Difference Between Pains And Problems
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By St John
In All, Psychology, Rural Sales, Rural Strategy
Posted May 24, 2022

[Rural Sales] The Difference Between Pains And Problems

The problem with problems is they are public, whereas pains are private. We have to get past problems to get to pains because when something pains us, it is specific and sensitive to us. And when [...]

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 The Best Sales Presentation Is The One You Never Make
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By St John
In Pricing, Rural Sales, Rural Sales Training, Rural Strategy
Posted May 17, 2022

The Best Sales Presentation Is The One You Never Make

When you go to the Doctor you present your problem to them. They don’t present your problem to you. We call it a consultation. You give them information by answering their questions and [...]

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 [Rural Sales] Why Consumption Comes Before Conversion
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By St John
In Rural Sales, Rural Strategy
Posted May 12, 2022

[Rural Sales] Why Consumption Comes Before Conversion

Most rural sales reps I know fail because they are too eager to sell. They push and pressure their buyer. They want to close and convert too quickly. As a result, they make no sale because their [...]

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 How To Halve Your Rural Rep’s Ramp Time
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By St John
In Rural Sales, Rural Strategy, Time Management
Posted May 10, 2022

How To Halve Your Rural Rep’s Ramp Time

Research from Accenture shows that 42.5% of sales reps take 10 months or longer to hit their straps. That means 10 months before they’re making you money, instead of costing you money. The [...]

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 7 Things You Should Never Say In Sales
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By St John
In Rural Sales, Rural Strategy
Posted May 6, 2022

7 Things You Should Never Say In Sales

Traditional sales training has a lot to answer for. Here are seven of the weakest sales questions we hear when training or observing rural sales teams. Usually the reason these situations occur [...]

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 Are You Doing Sales Debriefs?
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By St John
In Rural Sales
Posted March 23, 2022

Are You Doing Sales Debriefs?

The top rural sales professionals always plan and prepare pre-their sales meetings. That’s what makes them super successful. Now imagine what would happen if you and your rural sales team [...]

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    Agrarian-client-your-client-development-plan-ebook
    Client Development Plan Cheat SheetGET YOUR FREE COPY NOW

    The single fastest way to make more rural sales is to develop the business and clients you already have. Use this comprehensive Client Development Cheat Sheet to walk you through how you do it right.

    You will be cross-selling and in share of wallet world before you know it!

    Want More Free Stuff Like This?
    John
    Smith
    johnsmith@example.com