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Rural sales and marketing training company. Rural sales and marketing training company.
  • Home
  • About
    • Our Story
    • Our Guarantee
    • Our Model
    • Our Team
  • Services
    • Rural Sales Training
    • Rural Marketing Research
    • Rural Marketing Planning
    • Go To Market Strategies
    • Brand Story
    • Communications Audits
    • Sponsorship Strategy
    • Customer Experience
  • Experience
  • Work
  • Blog
  • Resources
    • Free Stuff
    • Podcasts
    • Media
    • Presentations
    • eBooks
    • Courses
      • Rural Sales Success™ Programme
      • Rural Sales Manager Mastery™ Programme
      • Rural Marketing Mastery™ Programme
    • Rural Sales Training Calculator
    • Rural Sales Competency Assessment
  • Contact
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Rural Sales Training

Home » Rural Sales Training » Page 2
 7 Red Flags That Show You Can’t Trust Your Sales Trainer
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By St John
In Rural Sales Training
Posted December 23, 2022

7 Red Flags That Show You Can’t Trust Your Sales Trainer

7 Red Flags That Show You Can’t Trust Your Sales Trainer | The traditional sales training system is inherently broken. Role playing hypothetical generic sales situations are not going to help [...]

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 7 Techniques Sales Trainers Taught Your Rural Business That Are Very Wrong
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By St John
In Rural Sales Training
Posted December 7, 2022

7 Techniques Sales Trainers Taught Your Rural Business That Are Very Wrong

Always Be Closing, open-ended questions and sleazy sales tactics went out in the 1980s. The traditional sales training model is broken yet they still peddle out-dated models of selling. These [...]

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 Rural Sales: Sell The Way You Buy
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By St John
In Rural Sales Training
Posted October 19, 2022

Rural Sales: Sell The Way You Buy

Why do we continue to train rural sales teams using out-dated techniques that we would hate as buyers? Hard core, ABC, puppy dog closing techniques no longer work. They just piss your farming [...]

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 10 Important Questions To Ask Before You Appoint Your Next Rural Sales Training Provider
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By St John
In Rural Sales, Rural Sales Training
Posted September 13, 2022

10 Important Questions To Ask Before You Appoint Your Next Rural Sales Training Provider

Getting your rural sales team sold on training isn’t easy. Like poor sales people that have gone before them, poor sales trainers makes your job that much harder too. Getting your team excited [...]

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 Stop Relying On Referrals
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By St John
In Rural Sales Training, Rural Strategy
Posted September 8, 2022

Stop Relying On Referrals

When rural companies proudly tell me they rely on word of mouth referrals, I think how much money they are missing out on. The problem is referrals – whilst the best kind of lead – [...]

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 Better To Keep Up Than Catch Up
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By St John
In Rural Sales Training, Rural Strategy
Posted August 25, 2022

Better To Keep Up Than Catch Up

When you don’t have any leads it’s because of what you didn’t do 3 months before, not what you need to do now. If you know your sales cycle well, you’ll know that it takes [...]

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 Know Your Numbers
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By St John
In All, Rural Sales Training
Posted August 18, 2022

Know Your Numbers

People say “sales is about numbers”. It is but you need to focus on the right numbers not the wrong ones. At a basic level you should focus on the number of leads you have. But unless [...]

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 We Just Need To Increase Our Awareness!
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By St John
In All, Rural Sales Training, Rural Strategy
Posted August 11, 2022

We Just Need To Increase Our Awareness!

I often hear this veiled cry of desperation from rural marketing departments or uneducated sales people. My challenge is always: awareness of what? The question is designed to get you to think [...]

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 Do You Have An Effective Sales Coaching Culture?
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By St John
In Rural Sales Training, Rural Strategy
Posted August 4, 2022

Do You Have An Effective Sales Coaching Culture?

Sales management is so last century. Stop telling and start asking. Telling your reports what to do means you lose valuable learning opportunities. The whole point of leader is to create more [...]

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 Top Research Shows Why You Need To Train And Retain
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By St John
In Rural Sales Training
Posted July 28, 2022

Top Research Shows Why You Need To Train And Retain

Sales talent turnover is ridiculous right now. Gallup calculates it can cost your rural business up to twice their salary. For your high performers, double that again. When you allow for all the [...]

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    Agrarian-client-your-client-development-plan-ebook
    Client Development Plan Cheat SheetGET YOUR FREE COPY NOW

    The single fastest way to make more rural sales is to develop the business and clients you already have. Use this comprehensive Client Development Cheat Sheet to walk you through how you do it right.

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