Do You Have An Effective Sales Coaching Culture?

 In Rural Sales Training, Rural Strategy

Sales management is so last century. Stop telling and start asking.

Telling your reports what to do means you lose valuable learning opportunities.

The whole point of leader is to create more leaders who can then lead themselves and others.

The whole point of why sales coaching is important for your sales team is to get them to think for themselves so you don’t create a dependence – or become an annoying, egotistical bottle neck.

Yet so much sales management is still one-way, out-dated and antiquated.

Autocratic even. Bottom not top of cliff type stuff.

Sales managers then wonder why their reports keep coming to them with “problems instead of solutions”.

So it’s simple: instead of telling, start asking.

Here are a few coaching questions you can use in the context of sub-par performance (hint: we cover a ton of these tools in our Rural Sales Manager Mastery™ Programme):

  • “On a scale of accountability from 1-10 where would you rate yourself this week?”

  • “What is it going to cost you continue to doing it the way you are doing it?”

  • “Are you ready to abandon some self-defeating behaviours that are preventing you from further success?”

  • “What do you think you might be getting from continuing with this pattern of behaviour?”

The purpose of these questions is to create self-awareness that will transform your team in the realms of performance and accountability.

If you tell them, you’ll get their backs up via reactance.

No one – not even you – likes to be told what to do.

If you ask thew you stand a much better chance of getting them to their special “aha” moment (it’s a joyful coaching moment btw too : )

We want it to land for them and cognitively click.

However people are often loyal to things that stop them from what they need to be loyal to now.

We call it a hidden commitment.

In behavioural psychology terms think of it like an iceberg.

Behind these unknown below the water line commitments are self-limiting beliefs or assumptions.

These might have come from childhood, parents, trauma or a bad previous boss.

It’s your job as a sales manager, or better still coach to tease these out gently using the right questions.

Telling may only make them and the problem worse.

Making it safe for them to express themselves is far more beneficial and rewarding.

So next time don’t be an advice monster.

Be an asker instead.

You might be surprised how well this works.


I am on a mission to help rural business owners, managers and reps get the respect and results they deserve.

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Struggling with rural sales right now? Grab a 30-minute rural sales coaching call slot with me here

Whenever you’re ready…here are 4 ways I can help grow your rural business:

1. Grab a free copy of my book – it’s the roadmap to help you make more rural sales quickly and easily. Download your free copy here

2. Join our How To Master Rural Sales Psychology Group – a private Facebook community where I share a ton of free training tools, videos and resources almost daily. Join here

3. Sign up for our Rural Sales Success™ Programme – we will teach you and your team how to become rural sales legends. Email me back with the word “SALES” and I’ll send you the details.

4. Work with me – if you’d like to work with me and smash your 2022 sales goals, email me back with the word “WORK” and tell me a bit about what you do and what you need help with most.

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